Wednesday, March 18, 2020 from 1:00 PM to 2:15 PM PDT
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This is an online event. 


Ali Simpson 
SCORE Central Coast 

Top 2020 Social Media Trends — What You Need to Know to Grow Your Business 

UPDATE: We are now holding this workshop online as a precautionary measure against the potential spread of the Coronavirus. All those who register will receive a link to attend the workshop. 

Are you using social media effectively for your business? If not, you’re missing out on leads, sales and customer service opportunities. Keep your momentum going strong and get a step ahead for 2020 by learning key trends and how to leverage them.

Key Topics:

• Overview of biggest social media networks: Facebook, Instagram, YouTube, LinkedIn and Twitter

• The rise of social messaging

• The importance of video

• Resources and tips to save you time 

Your Presenter: Karen Kefauver 

Karen Kefauver is a social media coach and freelance journalist who has helped hundreds of small business owners, entrepreneurs and non-profits with their social media marketing strategies. She launched her business in 2010 and currently teaches marketing seminars at the Santa Cruz Small Business Development Center at Cabrillo College. As a sports, travel and business journalist for 20 years, her stories have been published in the San Jose Mercury News, the San Francisco Chronicle and national magazines. Karen has lived in Santa Cruz since 1994.