Monday July 11, 2016 from 9:00 AM to 12:00 PM EDT
Add to Calendar 


Oxford County Adminstrative Building (Room 129) 
21 Reeve St
Woodstock, ON N4S7Y3

Driving Directions 


Tourism Oxford 
Tourism Oxford 
519-539-9800 x3355 

Video Digital Difference 360: Make Incredible Videos with your Mobile Phone 

Attract More Clients and Customers with Video made on your cell phone!

BONUS: All participants will recieve MS2 services to edit 1 mobile video (no more than 3 minutes in length) within 6 months of taking the workshop.

Understanding online viewers and how their minds work is critically important for increased engagement. Melissa Schenk will teach busy marketers & business owners what tools are an absolute NECESSITY to stand out online and how to develop content that will inspire change, engage effective communication and accelerate their business to the next level - having their customers take action!

Training will begin to teach individuals how to create high-quality videos for social media, and how to get videos ranked at the top of YouTube and Google to obtain more views instantly, as well as provide the most-up-to-date content, tips & tricks pertaining to online exposure, relevancy, engagement and authority.

 In this 3 Hour Hands-On Workshop You will Learn (note Workshop will be taught using an Iphone)


  • Pre-Video Prep: Determining the Intention of your Videos
  •  Conducting Keyword Research
  • Creating a “Shot List” out of 30 (at least) targeted keywords
  •  Developing Your Big Picture Strategy (Why You?)
  • Online Success “Teaching Video” Formula
  • YouTube Video Presentation Template / Scripting Outline


  • Important Controls / Settings on your iPhone
  • Videotaping Techniques: How to get quality filming out of your iPhone   
  • Steady Filming / Tripod Options (a tripod will be included)
  • Audio: Accessories that will allow you to capture crisp audio on your iPhone using an external microphone
  • Lighting: What to watch for and how to add sparkle to your videos
  • Video Production Strategy Presentation Techniques
  • Video Production: Filming The Content of Your Videos

Post Video Traffic Optimization: Uploading/Optimizing/Ranking and Driving Traffic to your videos

  • Discover Google’s Zero Moment of Truth & Understand its Relevance to your Content
  • The Three Touch Points of Customer Engagement
  • The Four Pillars of YouTube Success (Content, Optimization, Traffic, Engagement)
  • Tips & Techniques using Online Video to Generate Leads
  • Strategies to Grow your Email List using Video
  • How to Find Meta Tags for any YouTube Video