Empowering Your Email with Social Media
A skill-building workshop by Constant Contact

July 11, 2012 - Fresno, CA

What is it?

In one information-packed day, this collaborative hands-on classroom workshop will show you how to use social media marketing to effectively manage your business’ online presence and increase engagement through your email marketing efforts. You’ll learn the fundamentals to developing and maintaining professional cocial media profiles to complement your email marketing campaigns, support your organization’s goals and strengthen your customer relationships.

An expert from the Constant Contact team will demonstrate how to combine your social media marketing with your email marketing to get the most out of outlets. We will give you time to practice in class, so you can apply your new knowledge and skills as soon as you return to the office.

Who should attend?
This class might be for you if you:

• Have access to a personal laptop to use during class
• Use Email Marketing to communicate with your audience, and want to get more engagement from your campaigns.
• Have created a Facebook Page and Twitter account already, but are not quite sure what to do with it. This class is for you – we will teach you how to develop content and review best practices for various social media channels.

What will you learn?
Through guided technical demonstrations and hands-on learning; collaborative small-group activities, personal coaching, and peer review, you'll gain new skills in...

• Integrating with Email Marketing: Learn how to use features like Simple Share and Social Share through Email Marketing to promote your business and grow your networks.
• Creating Great Content: Gain skills in developing valuable content to share in your email campaigns and social media channels and the appropriate frequency for sharing this content.
• Announcing Social presence through Email: Grow your social networks quickly and easily by using specially designed templates to engage your current email database.
• Developing profiles: Whether you already have Facebook and Twitter profiles or you are hoping to create them, we will help you develop profiles that convey a professional and effective message to your target audience.
• Increase "Likes": Discover the advantage of Constant Contact Social Campaigns in increasing engagement on your Facebook page and the number of Likes from your audience.
• Applying Best Practices: Learn best practices for multiple social media channels and how to apply them to your email marketing strategy.
• Tracking, Measurement and Results: Become familiar with a variety of tools that can monitor and measure the results of your email and social media campaigns.
• Networking: Collaborate with other small businesses, non-profits, and associations, and exchange ideas for improving your email and social media marketing.