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Thursday May 8, 2014 from 8:00 AM to 1:30 PM EDT
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DeSales University 
University Center Building
2755 Station Ave
Center Valley, PA 18034

Driving Directions 



Wendy Manarino 




We gratefully acknowledge and sincerely thank all of our conference sponsors listed below.  Without their enthusiastic support, this event would not be possible.  Please make time to visit their displays in the Exhibit area the day of the event. 

 Premier Sponsors




LVBCH 2014 Annual Conference
"Strategies to Navigate a Health Care System in Transition"

The Lehigh Valley Business Coalition on Healthcare (LVBCH) cordially invites you to attend its 34th Annual Conference. It will feature healthcare-related presentations by national experts as well as an exhibit area, an awards ceremony and lunch. Bring your colleagues and join us for an educational and networking event you won't want to miss!

You must register to attend this event.  Registrations will NOT be accepted at the door. 

The registration deadline is Monday, 4/14/14.

Program Schedule

8:00 - 8:30 am     Registration, Networking & Continental Breakfast
                                Exhibit Area Open

8:30 - 9:00 am     Welcoming Remarks & Program Introduction
                                Thomas J. Croyle, LVBCH President
                                Timothy E. Hinkle, Lehigh University, LVBCH Chariman
                                Jeannine O'Callaghan, CF Martin & Co., LVBCH Vice Chair                       

9:00 - 10:00 am    Choosing Wisely, Helping Healthcare Consumers Figure Out
                                 What To Do and Not To Do
                                 John Santa, MD
                                 Director, Consumer Reports Health Ratings Center
                                Sponsored by BSI Corporate Benefits

10:00 - 10:30 am   Break & Networking
                                  Exhibit Area Open

10:30 - 11:30 am  Making Health Care Work for Everyone; We're all in this Together
                                 Reed V. Tuckson, MD, FACP
                                 Managing Director, Tuckson Health Connections, LLC
                                Sponsored by Capital BlueCross & Express Scripts

11:30 - 1:00 pm      Luncheon & Presentation
                                  The Healthy Company in a Healthier World
                                   Laurie Brubaker
                                   President of PA, DE & WV Markets, Aetna
                                   Sponsored by Aetna

                                   Exhibit Area Open

1:00 - 1:30 pm        Recognition Awards & Sponsor Door Prizes


Reed V. Tuckson, MD FACP 

Managing Director

Tuckson Health Connections, LLC


Reed V. Tuckson, MD is currently the managing director of Tuckson
Health Connections, LLC, a health and medical care consulting
business that brings people and ideas together to promote optimal health outcomes and value through innovation and integration across the fields of prevention; public health; consumer activation; quality care delivery; the translation of science and technology into value producing interventions; and optimization of big data and analytics.

Previously, he enjoyed a long tenure as Executive Vice President and Chief of Medical Affairs for UnitedHealth Group, a Fortune 25 health and wellbeing company, which includes the nation’s largest health insurer and the industry’s most comprehensive health services company.  A Section 16 officer of the company, Dr. Tuckson was a member of the Executive Operating Committee and responsible for oversight of the company’s Foundation.

A recognized leader in his field, he is proud to have been featured by Black Enterprise Magazine in 2012 as one of the “Most Powerful Executives in Corporate America” and noted several times by Modern Healthcare Magazine within its listing of the “50 Most Powerful Physician Executives” in healthcare.  A member of the Advisory Committee to the Director of NIH, he is an active member of the Institute of Medicine, serving in a leadership position on the use of data and analytics in healthcare.  He serves on the Boards of the American Telemedicine Association and Howard University.  Previously, he has served on US Government cabinet level health advisory committees concerned with health reform, infant mortality, children’s health, violence, and radiation testing.  

Dr. Tuckson’s corporate experiences include service as a Board Member of Cell Therapeutics, Inc., a public corporation concerned with the development of cancer pharmaceuticals.  He recently joined the Board of Neptune Technologies & Bioressources, and its subsidiary, Acasti Pharma, Canadian-based companies engaged in research and commercialization of marine-derived omega-3 polyunsaturated fatty acids.  Dr. Tuckson consults with several public sector health communications and telehealth companies.  Formerly, he served as a member of the Board of Directors of Baxter International.

Dr. Tuckson is the author of “The Doctor in the Mirror”, an ongoing book and media project that supports senior engagement to enhance health and medical care outcomes.  Dr. Tuckson has served as the Commissioner of Public Health for the District of Columbia; SVP for Professional Standards of the AMA; SVP of the March of Dimes Birth Defects Foundation; and President of the Charles R. Drew University of Medicine and Science.  He is a graduate of Howard University, Georgetown University School of Medicine, and the Hospital of the University of Pennsylvania’s General Internal Medicine Residency and Fellowship Programs, where he was also a Robert Wood Johnson Foundation Clinical Scholar studying at the Wharton School of Business.


John Santa, MD

Medical Director, Consumer Reports Health

John Santa, MD is a Medical Director at Consumer Reports Health.  He was the Director of the Health Ratings Center from 2008 to 2013. 

The Ratings Center focuses on explicit approaches evaluating and comparing health services, products, institutions and practitioners.  Since coming to Consumer Reports, Dr Santa has represented consumers in multiple venues across the industry.

Dr Santa previously worked in leadership positions for hospitals, physician groups and health insurers. He was the administrator of the Office of Oregon Health Policy and Research from 2000 to 2003.  He helped organize and implement an evidence-based approach to prescription drug purchasing that eventually came to be known as the Drug Effectiveness Review Project.

Dr Santa practiced primary care internal medicine from 1976 to 1992 and 2003 to 2008 in several settings, most recently at the Portland, Oregon VA.  He received an MPH from Portland State University in 2005.

Laurie Brubaker 

President of PA, DE & WV Markets, Aetna

Laurie Brubaker is President of Aetna’s Pennsylvania, Delaware & West Virginia markets, responsible for sales, service, network, medical economics, quality improvement, and customer and broker relationships.  Aetna provides health benefits to more than 1.8 million members in the three states.

Prior to assuming this role, Laurie reported to Aetna’s Chairman as the chief culture officer to drive transformational culture change.  Laurie has a distinguished career as an executive leading many businesses including Aetna’s Pharmacy division, Head of Disability and Behavioral Health, and the Individual/Consumer and Medicare organizations. She joined Aetna in 1988 and in addition to leading profitable growth businesses, Laurie lead customer and service operations.

In addition to her Aetna experience, Laurie held management positions within the health insurance industry with various companies including the Blue Cross & Blue Shield plans within New Jersey and Pennsylvania, and Cigna HealthCare.

In 2008, Laurie was named to the Top 15 Women in Business by Pink Magazine and also named one of the Top Dallas Women to Watch by the Dallas Business Journal.  Laurie was on the Board of Directors of the Pharmacy Care Management Association and the Aetna Foundation.

She holds a Bachelor of Arts degree in clinical psychology from Moravian College in Bethlehem, PA.  Laurie resides in Phoenixville, PA with her husband and has two children attending college.

Registration Information

You must register to attend this event.  Registrations will NOT be accepted at the door. 

The registration deadline is Monday, 4/14/14.

LVBCH Member Companies:
Registration is FREE for employees from LVBCH member companies.  If you are not sure if your company is a member of LVBCH, you can check the list of member companies on our website at   To register for this event, simply click the "Register Now" button below.  See "LVBCH Cancellation Policy" below.

Non- Member Companies:
Attendees from non-member companies must pay $50 per attendee.  To register for this event, click the "Register Now" button below.  Make your check payable to LVBCH and send it to LVBCH at the address below.  LVBCH must receive payment from non-members no later than Monday, May 1, 2014.

60 W Broad Street, Suite 105
Bethlehem, PA 18018

LVBCH Cancellation Policy
Registrants will be charged $50 for no shows and cancellations not made 48 hours in advance of an event.  LVBCH will bill member employees the $50 charge to pay for meals and other conference-related expenses incurred on their behalf.  Non-members who fail to provide at least 48 hours notice will forfeit their $50 registration fee.


If you have any questions about this event, please contact Wendy Manarino at 610-317-0130 or via email at