"Choosing WiselyŽ - Eliminating Waste &
Increasing Healthcare Value"
You are invited to attend an educational event sponsored by the Lehigh Valley Business Coalition on Healthcare (LVBCH). The program will focus on the Choosing WiselyŽ campaign designed to eliminate waste and increase healthcare value.
The ABIM Foundation developed Choosing WiselyŽ to advance a national dialogue on avoiding wasteful or unnecessary medical tests, treatments and procedures. Choosing WiselyŽ promotes conversations between doctors and patients by helping patients choose care that is: supported by evidence, not duplicative of other tests or procedures already received, free from harm and truly necessary.
Consumer Reports is a crucial partner in this effort and works with specialty societies to create patient-friendly materials to educate patients about what care is best for them and the right questions to ask their physicians. Dom Lorusso from Consumer Reports and Dr Mark Wendling and a team from the Lehigh Valley Health Network will provide thought-proving presentations on this important healthcare-related topic.
Additional information about the event as well as a list of learning objectives is presented below. This is one educational event you do not want to miss!
Please RSVP by Monday, August 10, 2015
3:30 pm Closing Remarks & Adjournment
Director of Health Partnerships
Dominic Lorusso is the Director of Health Partnerships and leads several Health Impact campaigns, including Choosing WiselyŽ, at Consumer Reports. In this role, Dom works with national and regional partner groups in developing methods to reach each of their members or constituents. Through this network, more than 100 million consumers annually have seen the CR Health content.
In addition, Dom manages the editorial and design process for the content Consumer Reports produces in its impact campaigns. Dom has over 25 years of professional experience with expertise in IT, project management and partner engagement.
Mark Wendling, MD
Medical Director, LVPHO/Valley Preferred
Medical Director, LVHN ACO
Lehigh Valley Health Network
Since 2011, Dr. Mark Wendling has served as Medical Director of the Lehigh Valley Physician Hospital Organization, Inc./Valley Preferred. As Medical Director, he is responsible for medical leadership of the LVPHO, a regional health care delivery organization aligned with Lehigh Valley Health Network, and also parent company of Valley Preferred, a provider-owned, preferred provider organization in Allentown, Pa. In addition, Dr. Wendling is the Medical Director of the Lehigh Valley Health Network ACO.
Dr. Wendling is a graduate of the Pennsylvania State University College of Medicine. After a residency in Family Medicine at St. Margaret Memorial Hospital, Pittsburgh, he has been a practicing family physician at Lehigh Valley Health Network since 1997.