Thursday, May 4, 2017 from 8:00 AM to 3:00 PM EDT
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DeSales University 
University Center Building
2755 Station Ave
Center Valley, PA 18034

Driving Directions 



Wendy Manarino 


 Premier Sponsors






LVBCH 2017 Annual Conference
"Healthcare in Transition: What's Next?"

The Lehigh Valley Business Coalition on Healthcare (LVBCH) cordially invites you to attend its 37th Annual Conference. It will feature thought-provoking presentations by six national and local healthcare experts as well as an exhibit area, breakfast and lunch. Bring your colleagues and join us for an educational and networking event you won't want to miss!


Program Schedule



Registration, Continental Breakfast & Networking
Exhibitor Area Open*



Welcoming Remarks & Program Introduction
Thomas J. Croyle, LVBCH President
Bob Johnston, LVBCH Chairman (East Penn Manufacturing)



2017: The Health Care Political and Market Landscape
Robert Laszewski, President, Health Policy and Strategy Associates



Break & Networking
Exhibitor Area Open*



Critical Thinking About Consolidation in Healthcare
Lawton R. Burns, Ph.D., MBA, Professor, Health Care Management,
Wharton School, University of Pennsylvania



How Coalitions are Working Together to Drive Innovation, Health and Value
Michael Thompson, President & CEO, National Alliance of Healthcare Purchaser Coalitions



Capital BlueCross Hospital Quality Recognition Program
Bridget Peck, MBA, RN, Sr. Medical Value Consultant, Capital BlueCross



Luncheon & Networking
Exhibitor Area Open*



Choosing WiselyŽ: Better Communication with your Doctor, Better Health Care Value
Mark Wendling, MD, Executive Director, Lehigh Valley Physician Hospital Organization



Helping Employees Choose Wisely
Dominic Lorusso, Director of Health Partnerships, Consumer Reports



Closing Remarks & Sponsor Door Prizes




    * Please visit our Sponsors in the Exhibit Area!

Featured Speakers

Robert Laszewski 

Health Policy and Strategy Associates

Bob is a well known and highly regarded expert on health care policy from Washington, DC.  He combines a unique blend of 20 years of "inside the Beltway" experience with 20 years of operational experience having run a health insurance business.  He has offered his perspective on health care reform in testimony before several committees of both the House and Senate of the U.S. Congress. Bob has written and spoken widely on the subject of health care reform and market change. His media appearances include health care features on NBC, CBS, Fox, CNN, MSNBC, PBS, and NPR. Additionally, numerous articles about his ideas have appeared in the national and trade press and he has been regularly quoted in many newspapers including The Wall Street Journal, New York Times, USA Today, and the Washington Post.


Lawton R. Burns, Ph.D., MBA
Professor, Health Care Management
Wharton School, University of Pennsylvania 

Lawton Robert Burns, Ph.D., MBA, is the James Joo-Jin Kim Professor, a Professor of Health Care Management, and a Professor of Management in the Wharton School at the University of Pennsylvania.  He is also Director of the Wharton Center for Health Management & Economics, and Co-Director of the Roy & Diana Vagelos Program in Life Sciences and Management.  He received his doctorate in Sociology and his MBA in Health Administration from the University of Chicago. 

Dr. Burns has analyzed physician-hospital integration and integrated delivery networks over the past 30 years.  In recognition of this research, Dr. Burns recently received the 2015 Distinguished Research Scholar Award from the Academy of Management and its Health Care Administration Division.  Dr. Burns has published several papers on hospital systems, physician group practices, ACOs, managed care, and price transparency. He has also published several books.  Dr. Burns teaches courses on healthcare strategy, strategic change, strategic implementation, organization and management, managed care, and integrated delivery networks.


Michael Thompson
President and CEO
National Alliance of Healthcare Purchaser Coalitions

Michael Thompson is the President and CEO of the National Alliance of Healthcare Purchaser Coalitions (NAHPC or National Alliance).  NAHPC consists of approximately 50 healthcare purchaser-led coalitions collectively supporting over 12,000 healthcare purchasers providing health coverage to over 41 million Americans.  The National Alliance's mission is to collectively empower purchasers to drive innovation, health and value for our companies, our communities and our country.

Bridget Peck, MBA, RN
Senior Medical Value Consultant
Capital BlueCross


Bridget Peck brings over a decade of experience to her current position at Capital BlueCross as a Senior Medical Value Consultant.  In this role, Bridget helps to design, develop, and implement the quality programs that are essential components of Capital’s value based programs with their primary care and specialty providers.  Bridget has also worked closely with The Leapfrog Group to utilize their survey data in the construction of Capital’s hospital quality improvement program, making Capital the second health plan in the nation to partner with the consumer advocacy group in this way.  Bridget is a NCQA Patient Centered Medical Home Certified Content Expert..  She received her Bachelor of Nursing Degree from Boston College and her Masters of Business Administration from Villanova University.  In addition to her role at Capital, she continues to practice clinically in the Surgical Intensive Care Unit at the Hospital of the University of Pennsylvania in Philadelphia, Pennsylvania.

Mark Wendling, MD
Executive Director
Lehigh Valley Physician Hospital Organization

Mark Wendling, MD, Executive Director of the Lehigh Valley Physician Hospital Organization (LVPHO), has been a practicing family physician in the Lehigh Valley for nearly 20 years, and continues to practice at LVPG Family Medicine - Emmaus. Dr. Wendling’s medical and executive leadership in the LVPHO has been, and continues to be, essential in guiding innovations and implementing quality and service improvement programs involving LVPHO member physicians. He is a graduate of the Pennsylvania State University College of Medicine, and notably, was born at Lehigh Valley Hospital.

Dominic Lorusso
Director of Health Partnerships
Consumer Reports

Dominic Lorusso is the Director of Health Partnerships and leads several Health Impact campaigns, including Choosing Wisely, at Consumer Reports. In this role, Dom works with national and regional partner groups in developing unique methods to reach each of their members or constituents. This includes, but is not limited to, co-branded websites and content, video's and a mobile app.  Through this network, more than 100 million consumers annually have seen the CR Health content. In addition, Dom manages the editorial and design process for the content Consumer Reports produces specifically for its impact campaigns.   Dom has over 25 years of professional experience with expertise in IT, project management and partner engagement.  Prior to working at Consumer Reports, Dom held leadership positions in Information Technology at Avon Products, Pepsico and PricewaterhouseCoopers.

Registration Information

You must register to attend this event.  Registrations will NOT be accepted at the door. 

The registration deadline is Monday, 4/10/17.

LVBCH Member Companies
Registration is FREE for employees from LVBCH member companies.  You can check the list of member companies on our website at www.LVBCH.com.

Non- Member Companies
Attendees from non-member companies must pay $100 per attendee via check or credit card.  Make your check payable to LVBCH and send it to: 60 W Broad St, Ste 105, Bethlehem, PA 18018.  LVBCH must receive payment from non-members no later than Monday, May 1, 2017

LVBCH Cancellation Policy

Registrants will be charged $100 for no shows and cancellations not made 48 hours in advance of an event.  LVBCH will bill member employees the $100 charge to pay for meals and other conference-related expenses incurred on their behalf.  Non-members who fail to provide at least 48 hours notice will forfeit their $100 registration fee.


If you have any questions about this event, please contact Wendy Manarino at 610-317-0130
or via email at wmanarino@LVBCH.com.