"Building Your Brand"

Company Branding 101

Key Topics:

• Business Before Business (what steps should you take before starting your business)
• Company Branding vs. Company Logo
• Choosing the Right Colors, Fonts and Composition for your Company Brand
• Defining your Target Market(s)
• Marketing to your Target Market(s)

Key Takeaways:

•  You will know what steps to consider and take before starting your business

•  The Differences Between a Company Brand and Company Logo

•   Understanding of Color Theory, Fonts and Text Hierarchy

•   Identification of your Target Market(s)

•   Know what Marketing Campaigns to use for your Target Market(s)

Moderator:

Katelyn Cassio, A Boston native, Katelyn Cassio has nearly 20 years in the graphic design and marketing industries. Her company, Cassio Marketing Solutions, specializes in graphic design, marketing, printing services, and websites. It is their mission to help other businesses succeed. Katelyn has been a graphic designer since 1999.

Contact:  Pam Russell  SCORE Naples 239-430-0081 info@scorenaples.org