HOW TO MARKET YOUR UNIQUE BUSINESS
April 30th, 2021 | 9:30 a.m. to 12:30 p.m.

Every business is unique and has one or more USP’s! Do you know yours?

 Learn how to:

• Identify your Unique Selling Proposition (USP) and apply it with your Marketing tools.
• Use the technique of “Branding” your business.
• Apply the 5 P’s of every successful Marketing campaign.
• Translate your product Features into Consumer Benefits.
• And much more!

*This is an online Webinar. Access informaion will be sent to you upon registration for the event.*

Workshop Presenter: Mike Gordon

Mike Gordon has a Bachelor’s of Public Administration from California State University, San Diego State and Masters of Business Administration from California State University, San Bernardino. Also, he has earned several California teaching credentials form the University of Redlands, a California Vocational Supervisors Credential and a California Administration Service Credential from California State University, San Bernardino State.

Besides a thirty-three career in education, he has help years of three generations of students and adults in develop business and marketing plans. Mike has owned a portrait art and framing business and has been a partner in a business consulting practice.

Workshop Presenter: Joe Whitaker

Joe Whitaker is a former senior marketing executive at Mattel Toys, Columbia Pictures and Lorimar Productions.  During his career, he also acted as an independent marketing consultant to small and mid-size children’s product and entertainment firms.