Holistic Marketing for the Digital Age
Seminar from SCORE
Description: Small businesses are experiencing a bewildering array of challenges and opportunities that did not exist a few years ago. Although tools have changed, the fundamentals still apply, and with ever-changing digital channels and social media platforms, it’s crucial to be smart about investing marketing dollars and energy. Holistic marketing provides a framework for finding the right balance between trusted and time-tested principles of marketing and the new digital tools available today.
In this seminar, you will discover how traditional marketing techniques have reappeared, albeit with different names, in the new digital marketplace. The 4C’s of holistic marketing have replaced the traditional 4P’s of marketing. Authenticity and engagement are the buzzwords of the day and everyone is talking about SEO. For the small business owner, this means finding the right mix, which is a delicate balancing act, and Holistic Marketing can show you how.
Speaker Bio: Michael Barry M.B.A., B.A. is President of Princeton Creative Marketing, a consultancy for small businesses, non-profits and arts, specializing in balancing traditional and contemporary marketing techniques to create Holistic Marketing solutions. Recent clients include ETS, H&R Block, Laughing Buddha Music, S4 Holdings, The Yale-China Association, Global Language Project, Studios Rouges, World Music TV, Ahlara International, The New School, Norwalk Community College, and the International Studio of Music. Michael is a frequent panelist, lecturer, instructor and a published author.