Branding and Marketing for Small Business

A Free Workshop from SCORE

Description:    About 60% of people prefer to buy new products from brands familiar to them. This workshop will explain why small business owners and aspiring entrepreneurs need to work on their brand from day one. You will learn market assessment and be given steps for creating a marketing strategy, plan and campaigns.

Presenter Bio:    Hemanshu Shah is an executive with more than 30 years of experience in the pharmaceutical/biotechnology industry.  His experience includes multiple functional areas including Research & Development, Strategic Planning, Business Development, Marketing and Investor Relations.  Hemanshu has global experience, having worked for American, German, French and Japanese companies. Currently, Hemanshu is Vice President of Corporate Development & Medical Affairs for Transgene SA, a French biotechnology company.  He has a PhD in Pharmaceutical Sciences from Rutgers University and an MBA from the University at Buffalo.

This class is only available to Middlesex One Stop Center clients.  If you find registration for this session is CLOSED (i.e., the class is full), please send an email to: middlesexcountybrc@dol.state.nj.us if you wish to be notified of a similar offering in the future.  Be sure to include the name of the seminar, your name, email address and a daytime phone number.  You also might try to register again as the date approaches as cancellations may create openings, but we unfortunately cannot notify you of openings as they occur (i.e., there is not a wait list).  

Register Now!