Friday, November 22, 2019 
1.00 PM to 3:00 PM
Site Registration/Check In at 12:30 PM

Latecomers may be denied seating.
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Northwest Branch Library
11355 Regency Green Drive
Cypress, TX 77429

Driving Directions

Bill Klingberg

About Us:
SCORE is an all-volunteer group with real-world business experience, dedicated to your success.

Our Mission: Help small Businesses succeed.
Our Mantra: We educate, counsel, mentor.

Founded in 1964, SCORE is a non-profit association and a Resource Partner of the U.S. Small Business Administration.
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Understanding Marketing
With the explosion of online sales, there are more competitors than ever before.  Getting the attention of potential customers and keeping that attention through the sale requires a comprehensive marketing strategy.

This brand new workshop is for new businesses developing their first marketing strategy or for established businesses who need a fresh perspective to market their product or service.

During this 2-hour workshop, you will learn:

- How to develop a marketing mindset including the 5 steps to dating (marketing)
- The basics of marketing including outbound and inbound marketing (Attract,             Convert, Delight)
- Digital marketing components and tools (website, social media ads, search ads,       email, SEO, online reputation management, and metrics)
- Action plan: steps to build your marketing strategy

Participants should come away with steps needed to build an effective marketing strategy.

 Presenter: Dan Gillingham, SCORE Mentor
 Dan had a long and successful executive career in technology, project   management and portfolio management with a large petroleum company. He has   been a SCORE Mentor for several years and is recognized for his skill in helping   entrepreneurs with a broad range of issues. He has developed a number of   resources to help entrepreneurs plan and organize their businesses. He serves   clients in the SCORE Woodlands Office.