Friday, November 22, 2019
1.00 PM to 3:00 PM
Site Registration/Check In at 12:30 PM
Latecomers may be denied seating.
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bill.klingberg@scorehouston.org
713-487-6565
About Us:
SCORE is an all-volunteer group with real-world business experience, dedicated to your success.
Our Mission: Help small Businesses succeed.
Our Mantra: We educate, counsel, mentor.
Understanding Marketing
With the explosion of online sales, there are more competitors than ever before. Getting the attention of potential customers and keeping that attention through the sale requires a comprehensive marketing strategy.
This brand new workshop is for new businesses developing their first marketing strategy or for established businesses who need a fresh perspective to market their product or service.
During this 2-hour workshop, you will learn:
- How to develop a marketing mindset including the 5 steps to dating (marketing)
- The basics of marketing including outbound and inbound marketing (Attract, Convert, Delight)
- Digital marketing components and tools (website, social media ads, search ads, email, SEO, online reputation management, and metrics)
- Action plan: steps to build your marketing strategy
Participants should come away with steps needed to build an effective marketing strategy.