and             New SCORE Logo Present ...


 Sales and Marketing Powered Up 
Small Business Success Series Workshop 
by HCC©


Thursday, April 9, 2020
From 8:30 AM to 4:30 PM CDT
Site registration/Check in: 8:30 AM

Add to Calendar 


HCC Alief Hayes
2811 Hayes Road
Brown Building with flags, A319/320, 3rd Floor
Houston, TX 77082

Driving Directions


Bill  Klingberg


Sorry no refunds but credit can be applied to future SCORE events.

About Us:
SCORE is an all-volunteer group with real-world business experience, dedicated to your success.

Our Mission: Help small Businesses succeed. 

Our Mantra: We educate, counsel, mentor.

Founded in 1964, SCORE is a non-profit association and a Resource Partner of the U.S. Small Business Administration.
For more details go to


Join My Mailing List

HCC Center for Entrepreneurship – West Houston 

OUR MISSION:  To help entrepreneurs start and grow their small businesses. 

We do this by offering workshops, seminars, summits, classes and competitive training and advising, while also providing practical knowledge, resources and connections.

For more on the HCC Center for Entrepreneurship - West Houston contact at or

  This workshop is part of Houston Community College’s   
  new Small Business Success Series by HCC©, specially
  developed for entrepreneurs who are either planning to
  start a business, in the early stages of launch or planning
  to grow their business.

Insights & tactics to improve your organization’s ongoing market research process, messaging, strategic planning, budget & spending, digital marketing, analytics & measurement and loyalty & brand advocacy.

“Nothing happens in business until something gets sold,” said Thomas Watson, founder of IBM.   Sales and marketing are often used interchangeably, but in reality are two distinct disciplines. Successful startup and existing business enterprises must master the sales and marketing tools that create success. This workshop prepares you for the “why, how and what’s next” of understanding your target audience and effectively reaching them. Use this day to plan for growth!

  • The Basics of Traditional Marketing: Business owners must navigate the ever-changing world of marketing to communicate their company message and ignite the sales engine. Starting with traditional methods is key for establishing a foundation you can adapt to new technology throughout the years.
  • Sales Toolbox: Whether selling on-line or face-to-face, there are core selling principles owners must master. We will equip you with tools to stay ahead of the curve while integrating your sales and marketing initiatives.
  • Being Profitable, Memorable and Meaningful: Once sales are steady and the brand message is established, it’s your job to stay profitable, memorable and meaningful. How will you continue to increase sales over time? How will you build brand loyalty?  How will you stay top of mind? Marketing requires constant reminders of why your customer chose you the first time.
  • Why Go Digital? Well, that’s where today’s consumer is! To authentically engage with any audience it is imperative that we dive into uncharted waters. You must seek out and maintain an online presence and connections that wouldn’t occur organically.

Workshop Takeaways
During the workshop you will be working on your one-page Marketing and Sales plan which will include:

  • My Marketing Plan;
  • My Message to My Target Market;
  • The Media I will use to reach my Target Market;
  • My Lead Capture System;
  • My Lead Nurturing System;
  • My Sales Conversion Strategy;
  • How I Deliver a World Class Experience;
  • How I Increase Customer Lifetime Value; 
  • How I Orchestrate and Stimulate Referrals.

Register Now!
Fee: $25 / $30 for walk-ins
Includes Continental Breakfast & Lunch

Free to Veterans and HCC Students/Faculty/Staff/BPC/Goldman Sachs 
Use Promo Code VETS or HCCS

 Request a Certificate of Completion from HCC after completing all five workshops in the series.

If You've missed a workshop(s) in the Spring Series, sign up for others offered in the summer and fall at HCC. New schedules will be announced as each season approaches.

 Thanks to Wells Fargo Bank, sponsor of the 2020 Small
  Business Success Series by HCC© 
and for making it possible
  for HCC to offer the series at reduced fees to our community
  and for free 
to HCC students, faculty, staff & alumni.  


Featured Presenters

  Ashley Small – Founder/CEO of Medley Inc., PR & Digital Marketing
  Agency – Ashley Small’s proven PR and digital marketing strategies have   
  helped brands grow their visibility, amplify their voice and expand their reach
  across the world. In 2008, when social media was newly on the rise, Ashley   
  setout on a mission to marry traditional PR with the latest trends in
  technology.  She’s since launched a boutique PR and Digital Marketing
  agency, Medley Inc., and has worked with organizations such as MLB, AT&T,   
  the City of Houston andThe Rose Houston to help meet their marketing
  goals, specifically geared towards African American and Latino consumers.

A Google AdWords certified specialist, Ashley’s been nationally recognized by Fast Company Magazine, the Canada Broadcast Network, ABC, FOX and more; as an expert in business, technology, social media and public relations. She’s an alumni of the Goldman Sach’s 10,000 Small Businesses program and currently in class 36 of Leadership Houston. Ashley serves on the board of Women Empowering Nations and is the VP of Publicity of the Downtown Houston Toastmaster’s Club. This year, she has the distinct honor of being on the Houston Business Journal’s list of 40 under 40 leading professionals. Through her work in the community, she has educated and trained more than 400 hundred girls and budding entrepreneurs in the areas of technology, social media and leadership development.  A champion for diversity and inclusion, Ashley has tenaciously pursued and secured local, state and national designations such as WBE, DBE, HUB and WBENC.

  Austin Tenette is a certified business coach with the Focal Point Coaching
  organization. Focal Point is the brain child of Brian Tracy, a business
  growth specialist, who has authored over 70 books and has served over
  5 million people globally via seminars, workshops and self-study programs.
  Austin’s practice is focused on accelerating the growth and well-being of
  business leaders and owners, by focusing on three main areas: strategic
  direction and execution, customer experience and team dynamics.  Prior to
  Focal Point, Austin was a successful business development executive
  with two of world’s largest professional services firms and two leading cloud-based software firms. Earlier career accomplishments include global recognition for turning around one of the largest business units of an $8 billion services firm. Austin is a native of Southern California and earned an MBA in Finance from UCLA.

Featured Resource Providers

                     New SCORE Logo