Fashion retailing in the 21st Century


Saturday, June 20, 2020 from 10:00 AM to 12:00 PM CDT
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Richard Stanley

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About Us:

SCORE is an all-volunteer group with real-world business experience, dedicated to your success.
Our Mission is to help Small Businesses Succeed. We Educate and we Mentor.

Founded in 1964, SCORE is a non-profit association and a Resource Partner of the U.S. Small Business Administration.
For more details, click here.


Houston Community College System is a leader in providing high quality, innovative education leading to student success and completion of workforce and academic programs. 

HCC's 14 Centers of Excellence focus on top-notch faculty and industry best practices to give students the skills they need for a successful career, from accounting and welding to auto maintenance and fashion design.

From the Avant-Garde to Haute Couture, if you believe every style has a story, a degree in fashion design may be the runway to express your creativity and individuality! Launching a career in the fashion industry takes equal parts dedication, real-word experience, and guiding hand of talented industry professionals.

Thinking about opening your own online boutique?

 Opening your own boutique or starting a   fashion business is a dream for many   women and men. It sounds wonderful to   start your business with items that you   love and connect with customers to find   out what they really want, all while   working hours that fit in with your lifestyle.

  But the road to retail success isn’t              always smooth. Supply chain, logistics,        delivery and quality control are critical   parts of growing a business.

Attend this workshop and let our experts offer practical tips on how to increase your odds of success.

  A SCORE Success story - Richard Stanley

Started mentoring Kairy-tate Barkley, a year before she opened her French Cuff Boutique, an innovative and highly popular women’s apparel and accessories enterprise. She became SBA's Women In Business Champion in 2013 and opened her fourth store in 2019.

Buying / Merchandising / Marketing - Jerry Hoffman

  • Buying for Retail and Online Clothing Stores
  • Making your merchandise exciting on the Website
  • How to figure Markups and Markdowns
  • Open To Buy Planning
  • Assortments
  • Vendor relationships

Sourcing - Jim Davis

  • Where to buy fashion apparel........domestic and foreign
  • Merchandising on the web
  • Terms from manufacturers
  • Visual display......On the web
  • The 80/20 concept
  • Markdowns and returns

Digital Marketing - Gabriela Rendon 

  • Setting up an attractive and SEO-friendly online store

  • How to make your first sale online.

  • Promoting the store through social media marketing:
    Facebook , Instagram, YouTube, TikTok, Pinterest,Twitter

  • Promoting the store through influencer marketing