Capital One Bank   


Recession Resistant Franchises
How to Find Brands that Succeed in Good Times and Bad

We live in uncertain times; everywhere you look, change is happening faster than many people can keep up with. The U.S. unemployment rate  just hit 14% because of shutdowns to combat the coronavirus.

In a time of unprecedented uncertainty and scarcity people are still hoping to achieve the American Dream.

That’s where franchising comes in. Why would we suggest you open a business now? From many years in franchising, Mr. Goldman has found many concepts of “essential” brands that always do great, even during recessions. In this webinar, co-sponsored by Capital One Bank, Mr. Goldman will talk about franchises that can do well during difficult times with recession-proof business models.


Thursday, February 4, 2021 from 10:00 AM to 12:00 PM CST
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This is an online event.


Jim O'Sullivan
SCORE Houston

About Us:
SCORE is an all-volunteer group with real-world business experience, dedicated to your success.
Our Mission: Help small Businesses succeed. 
Our Mantra: We educate, counsel, mentor.

Founded in 1964, SCORE is a non-profit association and a Resource Partner of the U.S. Small Business Administration.
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Presenter: Adam Goldman

Adam’s varied experience in business, startups and franchising has given him the expertise to help entrepreneurs to find the best franchise for them.

Over his 20 year career, Adam has founded three successful companies on two continents. These include an IT company in Poland and a real estate investment company in Texas. Most recently, Adam grew the Vanguard Cleaning Area Developer concept in Houston into a multi million dollar enterprise with over 40 franchisees and 300 customers.

Mr. Goldman is also the author of the acclaimed franchise book – The Franchisee Lifestyle. This book is an extension of the work that Mr. Goldman does on a daily basis with FranchiseCoach, that is helping people gather information to make the right decision.

Adam loves starting businesses because of the excitement, flexibility, and upside that they bring. He especially loves franchises because they include structured processes that increase the likelihood of a business’s success. He decided to buy into the Vanguard Cleaning model because he saw the value of having a proven concept in order to successfully scale his business.

Mr. Goldman’s professional credentials include a Master of Business Administration (M.B.A.) degree with a concentration in entrepreneurship from the University of California Berkeley.

He enjoys living with his wife, Dori, and his three young daughters. He is currently training for a triathlon and serves on the local board of the International Franchise Association and Entrepreneur’s Organization, the world’s top group of business owners.