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Professional Development 
Washington Women in Public Relations 


Thursday March 17, 2011 from 12:00 PM to 2:00 PM EDT

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Johns Hopkins - Washington, DC Center 
1717 Massachusetts Avenue, NW
Washington, DC 20036
Dupont Circle Metro (Red line - south entrance)
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The Art of Story-telling
Selling Your Company, Your Product, and Yourself through Stories

**New location: Johns Hopkins University- Washington, DC Center, 1717 Massachusetts Avenue, NW

Did you know that some of the most successful entrepreneurs, sales people, and communications professionals are storytellers?

Story-telling is one of the most effective ways to influence your target audience. In the world of marketing and PR, storytelling offers a number of advantages and opportunities.

Learn from experts how weaving a story can help you build brand recognition, relate to your clients, and customers, motivate employees, and create a message that is viral and long lasting. 

Panelists include:

  • Cindy Atlee, Partner, The Storybranding Group
  • Nancy Belmont, CEO, Belmont Inc. 
  • Danny Harris, Founder, People’s District

Moderator:  Donna Savarese, Director of Communications, Innovative Solutions Group

$15 Non Members

Free for WWPR, PRSA-NCC Members and Johns Hopkins students

Join WWPR and Go! Price: $85

Our panel discussion will include an introduction to The Professional Values & Story Index (PVSI). If you’d like to get in a storytelling mindset before our session, you can take a brief “story typing” survey that will help you understand what kind of role you play in the world that could be a foundation for how you communicate. During the session, Cindy Atlee will talk about how you can apply this approach to branding yourself and to developing better communications for an organization, product, or service.  Here’s the link to the free survey:  http://storybranding.com/site/take-the-pvsi-survey.php.

Event sponsored by the Masters in Communication Program at Johns Hopkins University.


Online registration is now closed. You can register on site for the event, as well as choose to Join and Go! for full membership