Susan Weiner 
Investment Writing


February 25, 2010 at 01:00 PM 
March 25, 2010 at 02:00 PM 

Add to my calendar 


Once-a-week telephone conference call for 5 weeks 


Five-Week Writing Teleclass for Financial Advisors:

"How to Write Blog Posts People Will Read"

Blogging has become a "must" for many independent and fee-only financial advisors. It's a great way to connect with current and potential clients. Blogging also helps drive traffic to your website and cement your reputation as a leader in your field. But many advisors struggle to crank out a steady flow of compelling blog posts. That's why you need to enroll in "How to Write Blog Posts People Will Read," my NEW five-week teleclass for financial advisors.

You will learn how to
Generate and refine ideas for blog posts that will engage your readers
Organize your thoughts before you write, so you can write more quickly and effectively
Edit your writing, so it's reader-friendly and appealing
The inaugural class will be offered exclusively to my newsletter subscribers and to clients. Participants in the initial class will pay only $300--a 50% discount--in return for participating fully and providing detailed feedback.

When you participate fully in this class, you'll end up with one polished blog post--and a process you can follow to generate many more.

How you'll get there
  • Small class--limited to 12 advisors--so you can participate, not just listen passively. Research shows that people learn best when they act on new information.
  • Classes will meet on five successive Thursdays--Feb. 25, March 4, March 11, March 18 and March 25-- on a teleconference call from 1:00 p.m.-2:00 p.m. Eastern Time
  • Convenience because you can dial into the weekly phone calls from anywhere--and classes are recorded, in case you can't attend "live"
  • Guidance through a step-by-step process of writing blog posts, including
    Generating blog post topics
    Organizing your thoughts before you write
    Positioning your blog post to appeal to readers
    Editing your posts to boost their reader-friendliness       
  • "Hands on" practice through completing your weekly homework assignments
  • Resources for the future because you can download
    o  Class recordings
    o  Class handouts
    o  E-booklet on How to Write Blog Posts People Will Read
  • Feedback from a seasoned financial writer-editor whose clients range from the country's largest asset managers to solo professionals to trade and retail publications


What advisors say about other workshops by Susan Weiner, CFA
    "I found this presentation very helpful because it focused on key elements to being an influential but understandable advisor."
    "Susan's presentation brought to life the benefits of better writing."
    "Great tips for jump starting my client communications"
    "Susan's presentation made me want to go back to my office and juice up my emails and letters."


About Susan Weiner, CFA
Susan Weiner photo Susan Weiner, CFA, helps financial professionals like you increase the impact of your writing on clients and prospects. She writes and edits articles, white papers, investment commentary, web pages, and other communications for leading investment and wealth management firms. Her Investment Writing blog is popular with advisors who care about writing that deepens their connections with clients and prospects.

Susan has spoken on "How to Write Investment Commentary that People Will Read" across the U.S. and Canada for the CFA Institute. Before becoming a freelancer, she was director of investment communications at Columbia Management Group, a trustee at Batterymarch Financial Management, and a staff reporter for a weekly mutual fund publication. So she knows how to use language as a financial professional and a journalist.

Articles that Susan has written, edited or ghostwritten have appeared in Advisor Perspectives, Boston Globe, Bottom Line/Personal, CFA Magazine, Financial Planning, Louis Rukeyser's Mutual Funds, Wealth Manager, and other national publications.


Contact Susan at or 617-969-4509.