Sandy Donnelly 
Business Wire 


May 11, 2010 at 08:30 AM 
May 11, 2010 at 10:30 AM 

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TechMart Network Meeting Center 
5201 Great America Parkway
Santa Clara, CA 95054

Driving Directions 

SAVE THE DATE! Adding Video to Marketing, PR and Social Media Programs to Increase Lead Conversion 

Business Wire is partnering with MEDIAmobz and VisibleGains to host a special morning event on Tuesday, May 11, geared toward marketing and communications professionals looking for innovative ways to engage and convert leads.

Today, leading edge companies are integrating video across their marketing channels because of the dramatic results they are seeing in awareness, lead generation and conversion. It’s a powerfully persuasive medium and when people are given the chance to take immediate action on what they've seen, the results are striking.  Tips such as matching the video content to your prospect’s search behavior can give you much greater reach and higher engagement levels. Video is SEO-friendly, and more companies are applying this formula to increase lead generation through to conversion.  If you are interested in video but don’t know where to start, this is a “must see” event.

 What You Will Learn:

  • Specific examples of how companies have integrated video into their marketing, public relations and social media programs and the “before and after” results of those efforts
  • Tips and tricks on creating simple, but engaging video for lead generation (and mistakes to avoid)
  • Practical advice for optimizing video and press releases for search
  • How to learn while you go, creating a quick win


 Linda Crowe, Marketing Consultant, Former Group Manager, Media & Production, Sun Microsystems

Dos Dosanjh, WW Customer Solutions Manager, Marketing, Cisco Digital Media Creative Services, Cisco

Jay Durgan, Head of Business Development, MEDIAmobz

Cliff Pollan, Co-Founder & CEO, VisibleGains

 Mark Rotblat, VP, Business Development, Tube Mogul


Joel Tesch, Vice President, Business Wire