VT 2009

Wednesday, June 2, 2010 - 7:30am-11:00am - W Hotel Los Angeles


Jennifer Rodriguez 
Visible Technologies 


June 02, 2010 at 07:30 AM 
June 02, 2010 at 11:00 AM 

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W Los Angeles - Westwood 
930 Hilgard Avenue
Los Angeles, CA 90024

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Social media has exploded in recent years and many brands are realizing that this channel is now business critical for many parts of their organization.
While taking the initial "plunge" into social is not difficult, enterprise adoption and ROI calculation can only be achieved with proper planning, deployment and measurement.

Join Esteban Kolsky, Principal and Founder of ThinkJar LLC and former Gartner Research Director, along with Blake Cahill, SVP of Marketing at Visible Technologies for an interactive breakfast presentation where they will address: 
  • Enterprise Adoption and Readiness
    • How to determine your company's social media readiness and maturity 
  • Total Cost of Social Media Ownership
    • What resource, technology, and service costs should you consider when investing in social and deploying it across your organization 
  • Calculating ROI
    • What specific ROI calculations and KPIs are needed to effectively measure and assess the return that social channels deliver
  • Success Stories
    • Hear from Charles Miller, DIRECTV Director of Digital Care Social Media Strategy, as well as case study examples of how corporations like Microsoft and XEROX are achieving measurable ROI such as: earned verses paid media, call deflection, customer insights, and campaign effectiveness

Cost to attend: $25.00