VT 2009


Jennifer Rodriguez 
Visible Technologies 


June 22, 2010 at 07:30 AM 
June 22, 2010 at 11:00 AM 

Add to my calendar 


Hotel Palomar Chicago 
505 North State Street
Chicago, IL 60654

Driving Directions 
Join My Mailing List

June 22, 2010 - 7:30am-11:00am  - Hotel Palomar - Chicago

Social media has exploded in recent years and many brands are realizing that this channel is now business critical for many parts of their organization.
While taking the initial "plunge" into social is not difficult, enterprise adoption and ROI calculation can only be achieved with proper planning, deployment and measurement.

Join Esteban Kolsky, Principal and Founder of ThinkJar LLC and former Gartner Research Director, and Blake Cahill, SVP of Marketing at Visible Technologies for an interactive breakfast presentation they will address:
  • Enterprise Adoption and Readiness
    • How to determine your company's social media readiness and maturity 
  • Total Cost of Social Media Ownership
    • What resource, technology, and service costs should you consider when investing in social and deploying it across your organization
  • Calculating ROI
    • What specific ROI calculations and KPIs are needed to effectively measure and assess the return that social channels deliver
  • Success Stories
    • Hear from Lauren McCadney, Sr. Segment Marketing Manager for CDW, as well as study examples of how corporations like Microsoft and XEROX are achieving measurable ROI such as: earned verses paid media, call deflection, customer insights, and campaign effectiveness

Cost to Attend: $25.00