Pines CalyxPines Calyx


Alan Noake 
44 1304382170 


Friday November 5, 2010 at 10:00 AM 
Friday November 5, 2010 at 4:00 PM 

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The Pines Calyx 
The Pines Garden
St. Margaret’s Bay
Near Dover
Kent CT15 6DZ
United Kingdom


Our Top Ecommerce Industry Speakers

Alan Noake
Alan has over twenty years experience working as an IT professional for a wide variety of high profile organisations such as British Airways, HM Customs & Excise, The Open University and Buckingham Palace! He is a qualified Microsoft Certified Solution Developer (MCSD), with an honours degree in Mathematics and Computing.  Alan created his first ecommerce shopping cart back 1997 and now runs The ICELAB Ltd – a forward thinking ecommerce agency in the heart of Kent which specialises in web shops for SME retailers.

Graham Seymour
Born in Dartford, Kent, Graham has enjoyed a rounded career both within the public and private sectors. His early career as an IT practitioner and Computer Auditor in Central Government departments such as the Department of the Environment and Ministry of Agriculture, Fisheries and Food positioned him well for his later, Senior Management, roles in Financial Services in the City. Graham worked in the NatWest, Royal Bank of Scotland and Coutts Groups, specialising in systems, controls, system development and change management. Before starting Shopper Anonymous Kent, Graham’s last role was as the IT Director for a national Insurance Intermediary, where he was able to use his passion for customer service to great effect. Graham was lucky to have the opportunity to take on the first franchise of Shopper Anonymous in Kent, where he is now supporting some fantastic independent businesses and loving the job satisfaction that comes from supporting their increased success!

“We have been fortunate to have engaged consistently excellent speakers at our Muesli Mafia networking breakfasts.  Graham Seymour’s presentation was up there with the very best.  Entertaining, informative, thought provoking and delivered with great passion, Graham is an expert at the top of his game.  We shall certainly be inviting him back. – Ron Roser, The Muesli Mafia,

Dave Mutton
Dave has done lots of training and presentation course in the past, when he worked for companies such as Amazon and Yahoo, but also as a trainer/consultant for E-Consultancy and several other agencies.  Dave is an Internet Professional with more than 10 years experience, including 4 1/2 years at Amazon, 2 years at Yahoo and most recently 2 years at StepStone. After leaving StepStone, he has restarted his consultancy business, Third Aspect, which he previously ran for two years from 2004 to 2006. He was part of the team that launched a startup and - a great new way to find book or blog recommendations.

Hayden Sutherland
Hayden is a director and founder of Ideal Interface, a digital strategy, website design & development and marketing consultancy in London. He has been implementing online solutions for over 15 years. He’s previously held senior roles such as Head of e-Business for P&O Ferries in Dover, Head of Project Management for a Top Ten UK Digital Agency and Technical Director at several Internet start-ups. Hayden has help put brands online such as: Nestlé, The Metropolitan Police, The Prudential, Philips, RBS, NatWest and Sainsbury’s. Most recently he’s implemented a next generation ecommerce website for high street fashion chain River Island.

Steve Gooding
Steve has over 10 years experience of sales and marketing within the software and services sector. He now specialises in bespoke fully managed services for a range of clients who either require outsourced fully managed applications such as Exchange and Sharepoint, or for internet service companies looking for a highly secure, highly resilient platform to host their applications. He is Business Development Manager for

iShopKent 2010 

The ICELAB Ltd is proud to sponsor Kent’s first 

Specialist Ecommerce Conference



Find out what’s new, what’s now and what’s coming in ecommerce.

• learn from highly experienced speakers with proven eCommerce success

examine current themes and industry trends

understand the importance of good practice

network with other retailers and online retail experts

Friday 5 November 2010 at the Pines Calyx Eco Conference Centre near Dover  (free shuttle from Dover Priory station)

Sponsored by ecommerce agency The ICELAB, iShopKent  2010 is unmissable for any retailer, web or ecommerce agency in the South East who wishes start, establish or fine tune any retail activity online.


10:00 Tea/Coffee / Open Networking

10:20 Welcome. Alan Noake, The ICELAB

10:30 The Future of Ecommerce In Kent. Alan Noake, The ICELAB

11:00 Mobile Ecommerce. Dave Mutton, Third Aspect

11:30 Break / Open Networking

11:45 Ecommerce Security. Steve Gooding,

12:15 Ecommerce Best Practice / Breakout Sessions / Focus Groups

12:45 Lunch / Open Networking

13:30 Social Media Marketing. Hayden Sutherland, Ideal Interface

14:00 Secret Online Shopping. Graham Seymour, Shopper Anonymous Kent

14:30 Question and Answer Session - Ecommerce Speaker Panel.

15:00 3rd Annual Ecommerce in Kent Award Presentation

15:15 Champagne Reception / Open Networking

16:00 Close

There will be open networking throughout the day, plus related static exhibitors.

Price: £95 + VAT per delegate including refreshments, lunch and Champagne reception.

Delegates can display a pop-up banner for £49+VAT.

N.B. The ICELAB reserves the right to change the programme of events if necessary before the day if for any reason guest speakers are no longer available.

TWO PAYMENT OPTIONS: Online via PayPal/Credit Card OR click on "Pay By Check" to be invoiced.




Pines Calyx

Ecommerce In Kent Award 2010