Drive them in and keep them coming. 

Through lecture, panel discussion, and hands on application, you will learn:

• How to tie your merchandising strategy into community events.  Piggyback on what is happening in the neighborhood and drive sales!
• How to effectively define your store’s uniqueness and grab the attention of new pedestrian traffic as well as learn tips to keep your windows and store looking fresh for repeat customers.
• How to create a merchandising strategy and how to implement it by involving your entire team.
• Online promotion and marketing:  defining what social tools work best for you and how to effectively use them to bring you traffic.
• Online search optimization.  Can you be found?
• Virtual shopping cart: taking your retail offerings beyond brick and mortar.  How to sell more without growing your physical location.