VGC Horizontal


JoAnn Martin 
Virginia Government Communicators


Thursday November 4, 2010 from 9:30 AM to 3:30 PM EDT

Add to my calendar 


Craddock Terry Hotel and Event Center 
1312 Commerce Street
Lynchburg, VA 24503

Driving Directions 
Free Parking

Staying Overnight?

Craddock Terry Hotel and Event Center 
Government Rate: $119 per night

Holiday Inn-Downtown Lynchburg

Government Rate $83 per night


Don't Miss The Exciting Fall Conference

November 4, 2010

Lynchburg, VA

Deadline for Registration - October 29!

9:30 a.m. 
Light Breakfast and Networking

10:00 a.m.
Welcome Remarks and Introductions

10:15-11:30 a.m. 
SESSION 1: Eat. Walk. Communicate.

AREVA communicators hit the road in steel toe shoes and hard hats to talk with folks in Maryland and Pennsylvania while walking more than 75 miles beside two 510-ton steam generators headed for Three Mile Island Nuclear Power Station.  Hear about their communication strategy and how they paved the path for the mile-long convoy to creep through more than 20 rural municipalities and won the hearts of many along the way.

11:30-12:30 p.m.    
SESSION 2: Change Communications

Organizations are undergoing significant changes and communication professionals are being asked to find ways to re-engage employees and citizens.  Even the most strategic communications strategy can go awry when we encounter difficult people. Linda Erdos with Arlington County Schools will lead an interactive session on change communications and the difficult people we meet along the way.

12:30-1:30 p.m.    
LUNCH plus "Unveiling of New VGC Website"
Enjoy lunch and hear about VGC's new website featuring a Members Only section.

1:30-2:30 pm    
Tweet That Town! How to Turn the Twitter Lackluster in Local Government into Vibrant Online Community Building

Dr. Marcus Messner and Corey Byers, Virginia Commonwealth University will present the results of a study on the Twitter adoption by local governments in Virginia. This session will provide practical guidelines on how to establish and maintain a successful social media strategy. The research study showed that only 17% of county, city and town governments had Twitter accounts. Tweets averaged at around one per day and only five of the accounts had more than 1000 followers. Participants of this session will learn easy steps to utilize Twitter as a powerful community building tool.

  2:30-3:30 p.m.    
SESSION 4: Place Branding - More Than a Logo

Much more than a logo or ad campaign, place branding requires a holistic commitment across the public and private institutions to deliver a sustained, consistent and cohesive message. Intended to last for years, a strong place brand can provide focus and pride for residents as much as it may intrigue and attract tourists.
Grafik Communications of Alexandria, VA will guide you through the steps to building a strong destination brand, and will highlight their recent work.


3:30 p.m.
Closing & Final Remarks