Course Outline

DAY ONE

Session 1: Social Media Introduction
Social Media is not just about the tools and platforms but also a powerful channel for communication. This introduction gives you an overview of Social Media: how netizens engage, participate, and share online, and the impact on businesses.

• What is Social Media?
• How does Social Media impact your business?

Session 2: Social Media Landscape
Providing a more in-depth look at the Asian Social Media landscape (channels such as forums, blogs, microblogs, forums, news, Q&A and social networks)

• Overview of Social Media trends in Asia
• Channel Analysis & Understanding
  • Blogs, Forums, Twitter, Social Networking Sites, Reviews, Online News
  • Most popular channels
  • Characteristic of Netizens in different channels

Session 3: Social Media Measurement & Analysis

• Social Media Metrics & Measurement: The Issues
• What KPIs can be used to measure success in Social Media?
• Keyword Research and Analysis
• Measure and Evaluate Social Media Campaigns
• Using Brandtology Digital Conversation Management System for measurement, evaluation and analysis
• Brandtology Digital Conversation Workbench

DAY TWO

Session 1: Digital Conversation Management System (DCMS) – Hands On

• In depth look into DCMS – Tips & Tricks
• Analytics Practice- Writing a Case Study on a chosen Demo account (in Groups)

Session 2: Discussion on Case Study and sharing of more Case Studies

Session 3: Presentations

• Group Presentations on case studies
• Sharing by Guest Judging Panel

KEY LEARNING OUTCOMES

• Knowledge of available Social Media Channels and its fundamental principles of communication
• Understanding Social Media trends and how it affects your company
• Measurement and evaluation of Social Media Success
• Familiarity with Social Media measurement tools and techniques
• Utilizing Brandtology Digital Conversation Management System for measurement and evaluation

PREQUISITES

• Basic understanding of the social media landscape and major platforms

Brandtology Academy Social Media Analytics Hong Kong Course Brochure

MARKET trend: Impact of Social Media Growing

Recent industry studies show that consumers spend up to 44% of their leisure time online and
22% of their time online on blogs and social networking sites. Social networks and blogs are
visited by 75% of global consumers who go online.

Before making a new purchase, most consumers go online to search for information and 70%
of them trust consumer opinions posted online.

About the Organisers

A global leader, Brandtology’s business & brand online intelligence services enable global brands to manage & glean invaluable insights from consumers’ conversations through an effective combination of technology, processes & trained professionals. 

Brandtology's clients include: Microsoft, Sony, HSBC, Loreal, Nike, Visa, Paypal, HP, P&G and many more.

Speakers Connect is one of Asia's leading International speakers bureau, which serve as your hub for finding the speaker(s) that will best fit your event needs. At Speakers Connect our mission is to inspire new ideas and stimulate thought by bringing you today’s leading voices in business and management.  

Speakers Connect's clients inlcude: HSBC, AXA, UBS, Hutchison Whampoa, Pepsico, Herbalife, HKU and many more.