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When: November 16th, 2010                             Morning :      9:00 AM  to  12:00 Noon


Prince Edward Island
111 St. Peters Road
Charlottetown, PE

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Nancy Beth Guptill                                        Sweet Spot Marketing                                    Phone:902-724-3330                                                         Email: nancybeth@sweetspotmarketing.ca


Maureen Kerr

Maureen Kerr                                              Kerr Consulting                                  Phone:902-388-1800                                            Email: kerr.maureen@gmail.com

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How To Create A Marketing Plan Using Social Media

'Cool Tools' Social Media Workshop

This 3-hour workshop will introduce you to some of the most popular (and easy to use) social media tools and web applications that you can use to create your marketing plan.  You will learn how to use these 'cool tools' to market, promote and brand your business.

For anyone trying to figure out which tools to use for online presence, this workshop was very helpful.  The seminar/workshop accomplished exactly what was advertised:  A discovery of Cool Tools to use for Social Media."  ~ Paul Allan, Magic 93 Radio


Social Media has exploded into our world and from a marketing perspectiveSocial Media Bandwagon, it is unprecedented. Never before have there been so many ways to connect to customers, clients and communities.  Every second of the day, more and more people are engaging in conversations online and companies that are not paying attention to this glaring trend are missing out. Making connections, building your brand, getting referrals, creating value, advertising for significantly less – are all attainable through using social media and incorporating this phenomenon into your marketing plan.



  • What social media actually is
  • How to make a social media presence
  • How local companies are using social media
  • What web-based technologies are out there
  • How to use social media for research
  • How to use social media in your marketing
  • How to extend the personality of your brand online
  • How to build credibility and strengthen reputations through the use of social media
  • Potential funding for your social media ideas


  FACILITATORS:  Nancy Beth Guptill, Sweet Spot Marketing &

                               Maureen Kerr, Kerr Consulting

TO REGISTER:   Enroll Online by clicking the 'Register Now' button

                             Call Maureen at 902-388-1800

                             Call Nancy Beth at 902-724-3330


COST:                 $75.00 per person, prepayment is required

                             We accept cheque, credit card and paypal payments

                             Cheques made payable to Sweet Spot Marketing


Here's what participants from our September 2010 sessions had do say about  Cool Tools Social Media Marketing:

"A lot of information with very useful bits embedded. Very useful introduction to the use of social media for business, regardless of the type of business you have."    ~ Denise Lockhart, Family Service PEI

"Very well presented - Do it."   ~ Steve Reaman, Innovation PEI

"Perfect balance of portraying existing and new types of social media."
~ Ellen MacPhail, Vessy Seed's

"Informative, Great Speakers, Eye Opening." 
~Tracy Corrigan, Vesey Seeds

"Great Eye Opener - very knowledgeable. Lots of new apps that are out there."    ~ Marsha Doiron, Holland College




Facilitator Profiles:

          Maureen Kerr                              Nancy Beth Guptill

             Maureen Kerr, Kerr Consulting                                    Nancy Beth Guptill, Sweet Spot Marketing




Innovative, creative, dynamic and inspiring are words used to describe Nancy Beth Guptill, a marketing and small business development expert. With over 22 years experience, she specializes in Marketing, Business Development, Entrepreneurship, Commercialization, Creativity and Innovation. As founder of Sweet Spot Marketing and Vantage BizServices, Nancy Beth has trained, coached and mentored hundreds of Entrepreneurs and Small Businesses across North America.

Nancy Beth has been an entrepreneur since she was 18 years old.  She is now a lead trainer and head coach for BizLaunch, Thrive Retail Marketing, and ProfitLearn PEI. In 2008, the Greater Summerside Chamber of Commerce named Nancy Beth as the Entrepreneur of the Year, and in 2009, the CBDC named her a Member of the CBDC Table of Honor in recognition of Business Excellence.



Maureen Kerr is a passionate marketing & social media strategist, on a mission to help businesses and non- profit organizations maximize marketing and social media to share their message. Since 1999 Maureen has used the internet, and more recently, social media, to effectively market her businesses. She is a consultant for the BDC, facilitator for ProfitLearn PEI and has recently led the development of websites, marketing strategies and blogs for numerous clients throughout Prince Edward Island, and works “virtually” for clients in Canada and the US.