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& Film Festival

To Promote Environmetally & Culturally Sustainable Tourism in the Wolf River Area

 To download a conference brochure, please click here.


Thursday May 12, 2011 at 8:00 AM CDT
Friday May 13, 2011 at 5:00 PM CDT

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Mole Lake Casino Conference Center
3084 State Highway 55
Crandon, WI 54520

A block of hotel rooms under the Conference rate are available at Mole Lake Casino Lodge, which adjoins the Conference Center.  For more information, phone 1-877-478-5772, or email stay@molelake.com.

Driving Directions


Individual registration:

  • Adult: $50
  • Elder (age 55 years or more): $40
  • Student (college/university): $40

Click Here to Register Online!

The fee covers all conference meals and participation in activities listed on the official conference agenda.  Registration is open to the general public.  Registrants can also register one guest according to the above-listed fees. 

Registration deadline:


11:00pm CST May 11th, 2011*

*Payment via credit card online only

Deadline applies to individuals.  Registration subject to maximum seating capacity.  Registration fees non-refundable after May 4th, 2011.



Mole Lake Casino Conference Center

Grand Ballroom

Thursday, May 12th, 2011

8:00am – 9:00am

Registration, continental breakfast (complimentary)

9:00am – 9:30am

Opening Ceremony: Veterans flag ceremony and prayer, and welcoming remarks (purpose of the conference, acknowledgement of principal supporting organizations).

Welcoming remarks by:

Richard D. Ackley, Jr. (Sokaogon Chippewa), Mole Lake Casino Public Relations/Marketing

9:30am – 10:30am

Keynote Address: The Travel Green Wisconsin Program and Its New Launch

Keynote address by:

  • Wisconsin Lieutenant Governor Rebecca Kleefisch
  • Sarah Pischer, Regional Tourism Specialist, Wisconsin Department of Tourism

10:30am – 11:00pm

Break (networking, visiting vendors)

11:00am – 12:00pm

Panel Discussion: Promoting sustainable community development in the Wolf River area, which in turn promotes cultural and eco-tourism.  This includes a discussion of best practices and innovative activities designed to promote sustainable community development (i.e., Design Coalition Inc., state programs such as Travel Green and Scenic Byways...).


  • Sue Thering, PhD, Department of Landscape Architecture, University of Wisconsin-Madison
  • Ross Davis, PhD, Community Development Specialist, Northwoods NiiJii Enterprise Community Inc.
  • Prospective panelists, from Forest/Langlade/Menominee Counties

12:00pm – 1:00pm

Lunch (complimentary) (networking, visiting vendors)

1:00pm – 2:00pm

Panel Discussion (continued from before lunch)

2:00pm – 5:00pm

Trade Show: Trade show showcasing vendors promoting eco-friendly products and services, natural resources conservation, and other activities related to cultural and eco-tourism.  Vendors can include, but are not necessarily limited to: Wolf River area businesses, chambers of commerce, local/state/federal government agencies, and Indian tribes.

Field Trip, 3:30pm – 5:00pm (weather permitting): Embark on a bus trip to the Wolf River area, for a hiking experience along the beautiful Wolf River.  An experienced naturalist will provide an in-depth look at the biology of the area including bird species, other animal life, and plants indigenous to the area.  (More information provided at the conference information booth prior to.)

5:00pm – 6:00pm

Dinner & Speaker: Dinner in Mole Lake Lodge-Conference Center, with guest speaker discussing promotion of sustainable cultural and eco-tourism in the Wolf River Area.

Speaker: A representative from a local/regional entity associated with cultural or eco-tourism, and community development.

8:00pm – 9:00pm

Celestial Photography Outing (weather permitting): On the Sokaogon Mole Lake Chippewa Indian Reservation.  Bring your cameras and learn a variety of night sky photography tips from a skilled guide.  (More information provided at the conference information booth prior to.)


Friday, May 13th, 2011

8:00am – 9:00am

Continental breakfast (complimentary)

9:00am – 10:30am

Panel Discussion: Opportunities and challenges that Indian Tribes in the Wolf River area face relative to promoting cultural and eco-tourism.  This can include addressing perceptions among tribal members regarding tourism's impact upon a tribe's sovereignty, such as over its land and other resources.

(Tribes in the Wolf River area include the Sokaogon Chippewa, Menominee, and Forest County Potawatomi Tribes.)


  • Tina L. Van Zile (Sokaogon Chippewa), Director, Sokaogon Chippewa Environmental Department
  • Roman Ferdinand, Hydrogeologist, Sokaogon Chippewa Environmental Department
  • Wesley T. Martin, Jr. (Menominee), Board member, Northwoods NiiJii Enterprise Community Inc.
  • Prospective panelist (Forest County Potawatomi),

10:30am – 11:00am

Break (networking, visiting vendors)

11:00am – 12:00pm

Panel Discussion (continued from before the break)

12:00pm – 1:30pm

Lunch: Cookout on behalf of the Mole Lake Fire Department

Field Trip (weather permitting), 12:30pm – 1:30pm: Take a tour of the nearby historic Dinesen Log Cabin, which is listed on the National Register of Historic Places.  The tour includes a brief discussion of the cabin as an educational resource relative to Wisconsin Act 31--a state education mandate intended to help students in grades 4-12 learn about American Indian culture.  (More information provided at the conference information booth prior to.)  Facilitated by Richard D. Ackley, Jr.

1:30pm – 2:00pm

Conclusion: Announcement of door prize winners, closing remarks, and vision for the future


Shortly after the conference on May 13th, you are cordially invited to the

Wolf River Film Festival

2:30pm – 6:30pm, Mole Lake Casino Conference Center

* Free admission to the film festival *




Note: Agenda may be subject to change.

For inquiries, contact:

Wolf River Scenic Byway Initiative


Phone: 1-877-764-WOLF (9653)


c/o Richard D. Ackley, Jr.

Mole Lake Casino Conference Center

3084 State Hwy 55

Crandon, Wisconsin 54520

This event is supported in part by:

Mole Lake Casino

Northwoods NiiJii Enterprise Community