Daila Boufford 
American Association of Family and Consumer Sciences 
703 706-4600 


Online Event 


Archived Recording

Loyalty Workshop:  How to Build and Maintain Loyal Relationships

Trust is the bedrock of a loyal relationship, but it isn’t the end-all. In fact, you will never get credit for being trustworthy—only criticism if you aren’t.

All of us want to feel that we “belong,” that we are connected in meaningful ways to our colleagues, our customers or members, our students, our communities.   We want to have our needs met by competent, fair-minded people and honest, ethical organizations.  Otherwise, relationships will be fleeting….and that is not what you or your organization needs to be successful today. But how do we build a foundation that inspires loyalty?

The reality is that you can create loyal relationships that are nearly unbreakable. And you will be able to put these skills to work in many ways—recruiting students, motivating employees, developing advocates within your administration, sales and fundraising activities, communicating goals, and more.

This webinar will give you the keys to building and maintaining loyal relationships in all aspects of your professional life.

AAFCS is proud to offer the following educational webinar (1.5 PDUs):

 Loyalty Workshop:  How to Build and Maintain Loyal Relationships

 Presented by James Kane

Archived Event - 90 minute program

Register Now! 

   $35 for AAFCS members ($50 for non-members) 

Bundled Pricing Discount when you purchase 3 webinars together

 Loyalty is a real, cognitive emotion that has been evolving over time.  By understanding the biological nature of loyalty, anyone can change their own behavior and create relationships that last a lifetime. 

In just 90 minutes, here’s what you will discover:

  • How you can predict both positive and negative outcomes of relationships
  • How to manage the time and effort that should be put into relationships
  • The difference between being satisfied (with products and services you buy) and being loyal
  •  Behaviors that communicate a loyal relationship

Learn the essential elements of loyalty and start building more meaningful, lasting relationships immediately.

About the Presenter:  James Kane is considered the world’s foremost expert on what makes someone truly loyal to another person, to an organization or to a cause. In his fascinating and highly entertaining presentation, James will take you on a journey into the human brain and explain the secret to building and maintaining loyal relationships. As a consultant who has helped some of the largest and most well-known organizations in the world build nearly unbreakable relationships with not only their clients and customers, but with members, fans, volunteers, vendors, sponsors and employees, as well, James reveals the science behind the real human emotion called loyalty, and what anyone can do to receive its benefits.

  “James Kane delivered a really thought-provoking speech that will definitely cause us to rethink the way we are building relationships with our customers. Great stuff!” 



Who should register?  FCS professionals in secondary and post-secondary education, Extension educators, nonprofit association staff members, community-based organizations, anyone in business/industry.


How does an archive work? Once you register for the archived event, your confirmation email will contain log in instructions for viewing the archived event.  You may choose the day and time that you view the event, but please be aware that registration gives you access to 1 viewing only.

  New to webinars?  Check out our risk-free guarantee.

100% Refund if You're Not Satisfied

We believe you will find our professional development events to be of high quality and unique value.  Our goal is to provide you with a great online learning experience.  Our webinar tool is very easy to use and we offer technical support before and during our events. However, if you should encounter technical difficulties during the webinar that impede your learning in any way, we will either correct the problem or refund 100% of your registration fee. 

Our webinars will be available through the archive for 1 year from the date of the live event.  During this time, the customer is at liberty to choose the day and time that they view the archive. No refunds will be given for non-attendance.

AAFCS Virtual Professional Development:  Get Inspired. Get Jazzed. Get With It. 


Register Now! 

$35 for AAFCS members ($50 non-members) 

Bundled Pricing Discount when you purchase 3 webinars together

If you work at a higher ed institution and would be interested in using this webinar as content in your classroom, please contact Daila Boufford for information on special site license rates!