Contact:
Bill SobelSobelMedia
bill@sobelmedia.com
646 7142415
Where
The Samsung ExperienceTime Warner Center
10 Columbus Circle/3rd Floor
(59th Street and Broadway)
New York, NY 10019
Driving Directions
SOBEL-BRITE SPECIAL EVENT
The Network Is Your Customer:
5 Strategies to Thrive in a Digital Age
7:30 am - 9:30 am, Wednesday, January 26, 2011
At the Samsung Experience at Time Warner Center
In his new book "The Network is Your Customer: 5 Strategies to Thrive in a Digital Age" marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in networks that transform our relationships to businesses and each other. To thrive today, organizations need new strategies—strategies designed for customer networks.
In honor of the launch of his new book, as well as the the new SobelMedia/BRITE partnership, we are pleased to present the first this series of event for 2011 leading up to the BRITE '11 Conference. BRITE '11 will bring together big thinkers from business, technology, media, and marketing to discuss emerging trends in marketing, innovation, technology, society, and culture and how these trends can transform the ways that companies build and sustain great brands.
OUR PANEL:
RUSSELL DUBNER, President, Edelman/New York
Russell Dubner joined Edelman’s New York office as an account executive in 1992 and today is president of that same office, which is now home to more than 600 experts in consumer marketing, health communications, corporate and public affairs, financial relations, digital engagement and research.
FRANK ELIASON, Senior VP Social Media, Citi
Frank Eliason is the SVP for Social at Citi. Most recently Frank was Sr Director for Social Media at Comcast, where his team brought bringing meaningful customer service success to Comcast's operations via the use of social networks such as Twitter. Frank's accomplishments in social customer service have been featured in leading publications such as the BusinessWeek, Destination CRM and ReadWriteWeb amongst others.
LISA HSIA, SVP/Bravo Digital Media Lisa leads Bravo's award-winning programming in new media platforms, including mobile, digital, and home video. She was previously VP of NBC News and has won six Emmy awards.
Carsten Wierwille is the General Manager for frog design in New York, a global innovation firm. Prior to frog design, Carsten worked as Managing Director at R/GA, a digital agency.
DAVID ROGERS, Executive Director, Columbia Business School, Center on Global Brand Leadership
David Rogers is Executive Director of Columbia Business School's Center on Global Brand Leadership, and host of the Center’s acclaimed BRITE conference. David's next book, "The Network is Your Customer: 5 Strategies to Thrive in a Digital Age," will be published in January 2011 by Yale University Press.
...
Wednesday Morning, January 26, 2011
The Time Warner Center
10 Columbus Circle/3rd Floor
(59th Street and Broadway)
New York, NY 10019
$30 Including a copy of
"The Network Is Your Customer: Five Strategies to Thrive in a Digital Age"
$20 without the book
Free to Columbia B-School Students & Faculty (w/o book)
