Presented by:
Sara  Eggers, Ph.D.
Research Director, Decision Partners
Linda  Verrill, Ph.D.
Consumer Science Specialist , Food and Drug  Administration 
 

In  this FDA sponsored study, a qualitative mental models approach to risk 
communication was used to  design, conduct and analyze 50 semi-structured telephone 
interviews with U.S.  adults.  The presenters will share key findings from their research and 
discuss  potential implications to the development of consumer-focused food terrorism  
risk communications strategies.