"School of Credit Card Program Management" 2011 Edition

Presented by Ondine Irving, Owner of Card Analysis Solutions & www.CreditCardConnection.ORG 

Ondine is back for her Annual School of Credit Card Program Management- 2011 Edition!

Come join us in St. Petersburg, Florida March 7-9 for THREE DAYS of education, innovation and motivation you won't find anywhere else. Ondine will share with you the best practices of Credit Card Program Management- as she has been teaching credit unions since 2003 and Rex Johnson will host a special session on Credit Card Lending!:

Best Practices: Credit Card Program Management

• What you should and should not be doing with your card program in the current economic environment.
• What the "Best Run" Credit Card Programs Have In Common
• Is Your Program Designed to Compete?
• How to Sustain Manageable and Consistent Growth in 2011
• What is the Best Program Structure for YOUR Members?
• What Are the Most Effective Marketing Programs?
• What Does Your Portfolio Really Need (and not what your processor wants to sell you?)
• Success and Failures with Reward Programs

Expenses:

• Reduce Your Credit Card Processing Expense
• Learn the secrets other credit unions use to reduce expenses
• Are you paying too much for your card processing?
• Common oversights that cost money
• Gain a thorough understanding of processing expenses and your processor invoice

Measurement Training

• Learn effective ways to measure your portfolio performance
• Learn the best use and understanding of processor management reports
• Bring Your Processor Reports and we will Review In Class- TMG, PSCU, FDR, FIS 

What's On The Agenda?

We have a tremendouse line up of experts to educate on the following topics. These speakers were selected based on their knowledge, expertise and passion for credit unions.

Day 1 Focus: Lending, Operations, Industry Updates

• "Lending in Today's Economic Environment"- Rex Johnson of Lending Solutions Consulting
• "Credit Card Program Management" - Ondine Irving
• "Creating an actionable Credit Card Portfolio Analysis"- Ondine Irving
• "Rethinking Financial Guidance"- Matt Davis of Filene Research Institute
• Regulatory Updates- Ondine, VISA
• "Industry Trends: What To Expect in 2011"- Ondine

Day 2: Fraud Management, Operations, Collections, Processor Invoice Review

• "The Anatomy of A Credit Card Processor Invoice"- Ondine Irving
• "Social Media: Fad or Fantastic?"- Denise Wymore, Author of Tattoo Marketing
• Fraud Panel with experts from The Members Group, PSCU and VISA
• "Prepaid Products- All Hype or Is There A Market"- The Members Group, PSCU & Ondine
• "Collections: Best Practices for 2011" - Karin Brown from LSI Consulting

Day 3: Marketing

• "Using Your Analysis To Dictate Marketing Needs"- Ondine Irving
• "Credit Card Marketing By The Numbers" - Nicolette Lemmon, President, LemmonTree Marketing
• "Power Performance" - Jason Dias, President, Eloquent Online
• "Using An Engagement Bank Strategy to Build Growth & Retention"- Bryan Clagett, CMO Geezeo
• "Destroy The Box"- James Robert Lay, Grower of Relationships, PTP New Media

Who Will be Presenting?

One of my goals is to educate and introduce Credit Union staff to new ways of doing things and providing resources that may not always be available through your Credit Card Processor. Trust me, these are NOT sales pitches- each of these indivduals has been carefully selected for their passion, knowledge and expertise. 

• Karin Brown, Vice President of Collections, Lending Solutions
• Joe Carroll, Director of Risk Services, PSCU
• Bryan Clagget, Chief Marketing Officer, Geezeo
• Matt Davis, Filene Reseach Institute
• Jason Dias, President, Eloquent Online
• Jeff Hudd, Director of Risk Product Innovation, VISA
• Rex Johnson, Owner/Founder of Lending Solutions
• James Robert Lay, Grower of Relationships, PTP New Media
• Nicolette Lemmon, President of LemmonTree Marketing Group
• Karen Postma, Cards Risk Manager, The Members Group 
• Brian Scott, Vice President of The Members Group
• Ed Swanson, Vice President of Lending, Lending Solutions
• Denise Wymore, Vice President , Credit Union Association of New Mexico 

The representatives from The Members Group, PSCU and VISA will be sharing their knowledge- no sales pitches- that is my promise to you!

If you have additional questions, please feel free to contact me at ondine@cardanalysissolutions.org or call, 847-295-2051.

Hope to see you in Florida!

Ondine