March 7-March 9, 2011


TradeWinds Island Resorts 
5600 Gulf Blvd
St. Pete Beach, Florida
Tradewinds Overview

Tradewinds CHAIR on Beach

Special Negotiated Rates of $169 per night through February 7, 2011.

No Hidden Daily Resort Fee!

Free Daily Parking Fee for Overnight Guests!

Free In Room WI-FI

Daily Coffee/Newspaper To Room

Call TradeWinds Island Resorts directly at  1-800-808-9833 and refer to "CARD Training For Credit Unions" or make hotel reservations online here.

Tuition Information

$995: Early Bird Registration By 2/21/2011

$1,195: Regular Registration 2/22/2011

$500: One Day Rate

Included with Tuition:

Breakfast, Lunch and Breaks each of 3 days!

Ondine's Book of Credit Card Program Management

100% Refund of Tuition if Not Satisfied!

There is no doubt Ondine will be able to save you the TOTAL cost of this class- if not, the tuition expense is on me!

Comments From Previous Attendees:

"This Class is an Eye Opener"

"We always want to ensure we get bang for our buck, and we did!"

"Very, very worthwhile conference"

"Received 110% Value! Called our CEO after the first day full of excitement"

"I've been in the industry for 20 years and never been offered this type of 360 degree view of the credit card portfolio!"

"A great value at a great price. The information can't be found from anyone else in the Credit Union movement"

Who Should Attend?

Those with passion, enthusiasm and desire to have the best program possible for your credit union and your members!

Past attendees include CEO's, VPs of Lending, Operations, Marketing. Other staff attendees have included collections, marketing and of course, Card Services staff!

"School of Credit Card Program Management" 2011 Edition

Presented by Ondine Irving, Owner of Card Analysis Solutions & www.CreditCardConnection.ORG 

Ondine is back for her Annual School of Credit Card Program Management- 2011 Edition!OI

Come join us in St. Petersburg, Florida March 7-9 for THREE DAYS of education, innovation and motivation you won't find anywhere else. Ondine will share with you the best practices of Credit Card Program Management- as she has been teaching credit unions since 2003 and Rex Johnson will host a special session on Credit Card Lending!:

Best Practices: Credit Card Program Management

  • What you should and should not be doing with your card program in the current economic environment.
  • What the "Best Run" Credit Card Programs Have In Common
  • Is Your Program Designed to Compete?
  • How to Sustain Manageable and Consistent Growth in 2011
  • What is the Best Program Structure for YOUR Members?
  • What Are the Most Effective Marketing Programs?
  • What Does Your Portfolio Really Need (and not what your processor wants to sell you?)
  • Success and Failures with Reward Programs


  • Reduce Your Credit Card Processing Expense
  • Learn the secrets other credit unions use to reduce expenses
  • Are you paying too much for your card processing?
  • Common oversights that cost money
  • Gain a thorough understanding of processing expenses and your processor invoice

Measurement Training

  • Learn effective ways to measure your portfolio performance
  • Learn the best use and understanding of processor management reports
  • Bring Your Processor Reports and we will Review In Class- TMG, PSCU, FDR, FIS 


What's On The Agenda?

We have a tremendouse line up of experts to educate on the following topics. These speakers were selected based on their knowledge, expertise and passion for credit unions.

Day 1 Focus: Lending, Operations, Industry Updates

  • "Lending in Today's Economic Environment"- Rex Johnson of Lending Solutions Consulting
  • "Credit Card Program Management" - Ondine Irving
  • "Creating an actionable Credit Card Portfolio Analysis"- Ondine Irving
  • "Rethinking Financial Guidance"- Matt Davis of Filene Research Institute
  • Regulatory Updates- Ondine, VISA
  • "Industry Trends: What To Expect in 2011"- Ondine

Day 2: Fraud Management, Operations, Collections, Processor Invoice Review

  • "The Anatomy of A Credit Card Processor Invoice"- Ondine Irving
  • "Social Media: Fad or Fantastic?"- Denise Wymore, Author of Tattoo Marketing
  • Fraud Panel with experts from The Members Group, PSCU and VISA
  • "Prepaid Products- All Hype or Is There A Market"- The Members Group, PSCU & Ondine
  • "Collections: Best Practices for 2011" - Karin Brown from LSI Consulting

Day 3: Marketing

  • "Using Your Analysis To Dictate Marketing Needs"- Ondine Irving
  • "Credit Card Marketing By The Numbers" - Nicolette Lemmon, President, LemmonTree Marketing
  • "Power Performance" - Jason Dias, President, Eloquent Online
  • "Using An Engagement Bank Strategy to Build Growth & Retention"- Bryan Clagett, CMO Geezeo
  • "Destroy The Box"- James Robert Lay, Grower of Relationships, PTP New Media


Who Will be Presenting?

One of my goals is to educate and introduce Credit Union staff to new ways of doing things and providing resources that may not always be available through your Credit Card Processor. Trust me, these are NOT sales pitches- each of these indivduals has been carefully selected for their passion, knowledge and expertise. 

  • Karin Brown, Vice President of Collections, Lending Solutions
  • Joe Carroll, Director of Risk Services, PSCU
  • Bryan Clagget, Chief Marketing Officer, Geezeo
  • Matt Davis, Filene Reseach Institute
  • Jason Dias, President, Eloquent Online
  • Jeff Hudd, Director of Risk Product Innovation, VISA
  • Rex Johnson, Owner/Founder of Lending Solutions
  • James Robert Lay, Grower of Relationships, PTP New Media
  • Nicolette Lemmon, President of LemmonTree Marketing Group
  • Karen Postma, Cards Risk Manager, The Members Group 
  • Brian Scott, Vice President of The Members Group
  • Ed Swanson, Vice President of Lending, Lending Solutions
  • Denise Wymore, Vice President , Credit Union Association of New Mexico 

The representatives from The Members Group, PSCU and VISA will be sharing their knowledge- no sales pitches- that is my promise to you!

If you have additional questions, please feel free to contact me at or call, 847-295-2051.

Hope to see you in Florida!



Ondine Irving 
Card Analysis Solutions