Social Media for Recruiting and Employee Relations 

Over the last five years, social media has infiltrated nearly every aspect of business life – with an especially strong impact on recruiting and employee relations. By tapping into the powerful networking capabilities of blogs, LinkedIn, Facebook, Twitter, and other social venues, savvy employers are discovering the unique recruiting advantages that these networks offer over more traditional techniques.

Leading-edge companies such as Zappos and Cisco have also recognized how empowering employees to represent the company on social networks can enrich their brand image – with the proper policies in place. Armed with a social presence, an employee can be a powerful brand ambassador. And a properly structured social media policy can help guide their online activities to ensure that your company’s best interests stay intact.

Social media can also be a powerful tool for improving employee relations. Through blogs, Facebook, and other venues, you can give employees a place to shine for all to see. Imagine the impact of transforming the tried-and-true “Employee of the Month” practice into a highly anticipated social media event that engages your staff, your clients, your partners, and potential recruits!

Topics to be addressed:

• “Top 5 Social Networking Sites for Recruiting"
• "Your Secret Weapon for Attracting Top Talent"
• “Tapping Into the Hidden Talent Market”
• “Guiding Activity with a Solid Social Media Policy”
• “Social Keys to Better Employee Relations”

Featured Speaker:

Rachel Parker is owner and principal of Resonance Social Media, a consulting and outsourcing firm dedicated to the unique social-media needs of entrepreneurs and small businesses. Ms. Parker brings to her work 15 years' experience as a marketing copywriter, during which she worked with companies such as Hewlett-Packard, AIG American General, SYSCO Foodservice, Methodist Hospital, and many others. Ms. Parker established Resonance in 2010 after recognizing a need among small businesses who see the value in a strong social media presence but lack the time required. She offers clients the unique combination of a seasoned marketer's flair and the social know-how to achieve solid results via blogging, Facebook, Twitter, LinkedIn, and other venues.