When Click Thru Rates Are Not Enough: New Strategies in Social Media Measurements 

  Calling all WWPR Executives - Don't Miss the First Executive Communicators Brown Bag of the Year!

Everyone thinks social media will solve their marketing woes, but the secret is that social networks are just the medium. As the media continues its evolution, it's no longer enough to simply capture eyeballs or count page views.  Join Johna Burke, Senior Vice President, BurrellesLuce, who will discuss:

• The paradox of emerging media and the challenges facing content providers and media professionals.
• Hyperlocal initiatives and mobile apps that are shaping communications.
• How actively listening to customers via the social web can transform your engagement process - and your business
• How you can make the right choices on social media measurements and use the information gathered to drive your business goals.
• Tips and tricks for PR professionals looking to succeed in the digital age.
• The future of the media and its impact on PR, marketing, and communications. 

About the Speaker:  During a career spanning more than 20 years, Johna Burke has worked both as a public relations practitioner and a provider of PR services that are vital to the successful performance of communications professionals.  For 11 years starting in 1989, she was associated with U-Haul International, ultimately becoming director of public and investor relations.  Burke joined BurrellesLuce in 2000.  She served as West Coast regional vice president, corporate vice president and is currently senior vice president.

FREE to WWPR and PRSA-NCC Members, $15 for non-members

Join WWPR and Go! Price: $85