Event Marketing Magic - MainStreetchamber Lunch Learn 

Do you wish you had a magic wand that would make prospects, customers and sales appear? Of course, we all know that there is no such thing as a magic wand. However, there are a number of strategies, techniques and tools that can work like magic if you know how to use them. Join us for lunch and learn how from three top Minnesota experts on event marketing!

Event marketing, whether it is a networking event, expo or trade show trumps virtually all other marketing methods if you know how to leverage it. The challenge? 3 seconds. That's all you have to get the attention of prospective customers. If you are lucky enough to capture their attention, you must engage and motivate them to take action such as joining your mail list, scheduling an appointment, giving you a referral or making a purchase. 

Magic Brad, President of MediaMax Events and Expos will share the most powerful strategies, techniques and tools he has found while creating, producing and promoting over 50 successful tradeshows and events. He found that at least $10 million is spent every year on Business to Business Marketing (B2B), companies spend 31% of their revenue on advertising and nearly half of all executives believe event marketing is vital to success. In this session, he will open your eyes to "Event Marketing Beyond the Booth". Here is preview of the kind of information he will cover:

• Nothing beats live events, word-of-mouth advertising and relationship building
• Good marketing is not about you - its about them - their needs, wants and desires
• Stop selling - start listening, relating and delivering value 
• Exhibiting at a tradeshow or expo is far more effective and less expensive than a newspaper ad
• 83% of visitors to expos have the authority make purchases or influence purchasing decisions
• 71% of visitors spend a half day or more at tradeshows and expos
• 54% of visitors attend to see what new products and services are available
• Captivate people by engaging all five of their senses  - sight, sound, touch, smell and taste

Ken Pirkl, Principal at Green Thumb Business Development, Mentor and Marketing Specialist at SCORE will share key strategies for "Geting More Sales From Trade Shows". Here is a list of topics he will cover:

• Critical Pre-show, At-show, and Post-show planning
• Introducing new products, technology, industry awards
• Ranking and inviting your customers and prospects (A, B,C)
• Training your booth staff
• Tracking visitors and follow up
  

Manuel Santana, President of Speedpro Imaging and Director for AENONUS will present options for tradeshow displays, exhibit graphics and mke recommendations for:

• Comunicating a clear message
• Making your brand stand out and get your message across
• Maximixing the use of your tradeshow display
• Choosing the right grpahics for every budget and every venue 

Register Early and Save 25%!

Be sure to register early as there is limited space.  The cost includes an all you can eat pasta bar, salad, beverage, tax and gratuity.  The Early Bird cost is just $15 until August 19 and then it goes to $20.