Dawn Boshcoff, VP Professional Development 
Professional Writers Association of Canada (PWAC) Toronto Chapter


Wednesday October 12, 2011
7:00 p.m. to 9:00 p.m.

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Miles Nadal Jewish Community Centre 
750 Spadina Avenue
Room R318
Toronto, ON M5S 2J2

Driving Directions 
Getting to Yes: How to Pitch Stories to Editors

What do editors want? Here’s your chance to find out!    
* Boost your publishing success rate!
* See more of your name in print!

* Improve your bottom line!

Our panel of editors will provide valuable tips on pitching stories, building relationships and becoming a go-to freelancer.  

Executive Editor Megan McChesneyMegan McChesney is an executive editor and senior web producer at St. Joseph Media. She oversees two websites in the lifestyle group: and Megan previously worked in print magazines, most recently as the managing editor of Canadian Family magazine. Her writing has appeared in The Toronto Star, 2: The Magazine for Couples, Quill & Quire and CityBites, and she writes regularly for FASHION. Megan is also the co-host of the video podcast The Twitter Friends.

Rani SheenRani Sheen is currently features editor at FASHION, handling all culture, health and travel stories, and was previously the magazine’s health and copy editor. She started at St. Joseph Media at Wish magazine as an associate editor. Rani grew up and went to university in Sydney, Australia, then lived in London, U.K., for two years before moving to Toronto. During those years, she worked at a parenting magazine, The Wiggles magazine, a custom publisher (where she tried really hard to get into the subject matter of Ford Parts Plus magazine) and as an editing assistant to an author.

David FieldingDavid Fielding is one of the founding editors of The Grid, Toronto’s newest weekly city magazine. His career path has taken him from business (National Post Business) to men’s mags (Toro) and back to business again. After serving as a senior editor at Eye Weekly, David has rejoined the staff of Report on Business as a senior editor, as of September. He has also been a guest speaker at MagNet, Canada's national public policy, professional development and networking conference for magazine professionals.

PWAC Toronto Chapter invites you to join us for
an engaging and enlightening evening!

Register Now!Registration: 6:30 p.m. Panel Discussion/Q&A: 7:00 p.m. – 9:00 p.m.
FREE for PWAC members and students   $20 for registration at door
$10 for members of associate writers’ groups *advance online registration  
$15 for non-member *advance online registration
(*up to midnight before event)

Post seminar Cheers with Peers networking at the Madison Avenue Pub, a welcoming watering hole conveniently located at 14 Madison Avenue, off Bloor Street near Spadina Avenue.
(Pay for your own cheers)

AND this spring on Saturday, March 24, 2012 plan to attend! You won't believe how EASY it is to be seen and be heard online! REGISTER now so you can learn HOW!

Two Half-Day Workshops to help your Business! Web Marketing with Audio and Video for Freelancers 
Producing a podcast or using short audio clip and promotional video can greatly enhance your credibility
and online presence. By the end of either half-day workshop, you will write, record, edit, produce and
publish your own audio or video segment to upload to your website for maximum marketing impact.