These sessions are for anyone who manages, leases, markets or administers any type or combination of affordable or low income housing communities.
Register by October 31, 2011 for discount pricing. No invoices until January 2012.
This is the first session in the AFFORDABLE HOUSING LEASING AND MARKETING SERIES which is specifically designed for Affordable Housing professionals who want to improve their leasing and marketing skills and meet the ever-increasing demand of competing with Market Rate communities.
"What am I leasing today?"
Know your competitive advantages & product knowledge
How to lease with a waiting list
To disclose or to not disclose income requirements
Finding your "pirouette"
GREETING AND QUALIFYING
How to make a positive and lasting impression
Qualifying - It is not about the income
How to best showcase the apartments, amenities and services
Selling features and benefits that match your prospects needs
CLOSING AND OBJECTIONS
How to get and keep a commitment by using closing techniques and overcoming objections
How to speed up the approval process time
Who, what, when and why?
Mail, email, phone or text - which works best?
This series addresses:
Elaine Simpson – Owner, Buckingham Real Estate Advisers
Affordable Housing Expert
Marketing, Leasing and Training Specialist
With over 25 years of experience in the multi family industry, Elaine Simpson founded Buckingham Real Estate Advisers, LLC to provide marketing, leasing and training services for multifamily professionals of market rate, senior and affordable housing communities. Specializing in the Affordable Housing Industry, Buckingham Real Estate Advisers recognizes and tailors to the unique marketing and leasing challenges faced by affordable and low income communities. Using this knowledge and expertise, Buckingham assists distressed communities with proven cost effective techniques and strategies to achieve optimal occupancy while realizing ideal rents. www.BREAdvisers.com
Kathy Banker – Owner, Lease UP!
Market Rate Housing Expert
Speaker, Trainer and Marketing Consultant
Over 25 years of experience and achievements led to the launching of Lease UP!, a full service marketing and leasing company specializing in the multifamily industry. Kathy works with owners and property managers of apartment communities to increase traffic and lease more apartments. As a Multi-Family Marketing and Training Specialist, her areas of expertise are in Marketing, Leasing, Training, Assessments, and Mystery Shops serving the needs of the market rate, affordable and senior housing markets. www.LeaseUpNow.net