McGraw-Hill business authors will discuss how to identify and market to new customers, use social media to extend and improve their marketing, effectively market their businesses, and launch their business ideas.  

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Frank Swiatek, author of Managers, Can You Hear Me Now?

Seminar Title: How to Use Your Hidden Marketing Assets to Grow Sales, Customers, and Profitability!

Description: This session will help small business owners to identify the "Hidden Marketing Assets" that they have in their businesses and then optimize them to increase sales 10% to 100% or more, with little or no cost...and without spending additional money on advertising!

Bio: Frank Swiatek is a performance consultant and speaker who has had more than 3,400 speaking engagements and seminars  and has worked for more than 25 Fortune 500 companies, including Verizon Wireless.

 Gregg Fairbrothers, author of From Ideas to Success

Seminar Title: Marketing Before You Market

“Lots of people have ideas for businesses.  Some of them have actually launched businesses and know what to do next.  The rest usually make two mistakes: either they do nothing, because they don’t know what to do, or they charge ahead and launch the business, which is usually also a mistake… because they don’t know what to do.  There is nothing more futile than launching a product in search of a market.  Smart startup entrepreneurs know to validate a market before they lock in on what their idea is, let alone launch the business.  The first step from idea to success is to know the market before you go to market.  Successful entrepreneurs usually know how to do this.  The rest of us should too. 

Bio: Gregg Fairbrothers, co-author of the Dartmouth Entrepreneurial Network’s guide to startups, From Ideas to Success, will start at what should be the beginning of any startup, though it often isn’t—validating the market.”

Dirk Schlimm

Seminar Title: Marketing Your Small Business to Powerful People

Description: Marketing is telling the right people what you and your business can do for them. And, when it comes to clients and potential clients, everyone of them is powerful in their own way. The question is: how do you get them to listen to you! This workshop explores some key techniques for getting the attention of decision makers and taking full advantage once the marketing opportunity has been created. It will also review some common pitfalls and discuss the need for an ongoing marketing effort with existing clients. Highlights include: Understanding strong-willed clients and their motivation; Strategies for approaching powerful clients; Effectively framing your pitch; Winning confidence and building trust & credibility; Preserving independence, integrity and the client’s best interest.

Bio: Dirk Schlimm is an internationally recognized expert on power, politics and collaboration and the author of Influencing Powerful People (McGraw-Hill, New York). Dirk’s clients include FMC Technologies, the TD Bank Group, Torys LLP, Hill & Knowlton and other international firms. He is a corporate director and executive coach focusing on successful client engagement, leadership skills, and interpersonal effectiveness.

Jim Beach, author of School for Startups

Seminar Title: The Essentials of Marketing a Successful Small Business

Description: Minimize the risks associated with starting a business using the strategies provided by entrepreneurial expert Jim Beach. Jim will share best practices for marketing your business at little or no cost, and the no-frills, nitty gritty tips and advice that will help you market your new business or prospective business today.

Bio: Jim Beach is a serial entrepreneur, director of education at The Entrepreneur School, and founder of International Entrepreneurship (www.internationalentrepreneurship.com).

Lou Imbriano, author of Winning the Customer

Seminar Title: Turn Customers into Fans and Get Them to Spend More

Description: Learn how to maximize revenue by turning customers into fans and coaxing those fans to spend freely. Lou will teach attendees how to employ the Three Tiers of Customer Relationships in their businesses, and shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice. This seminar will also provide strategy on how to transform your business into an inspired team, supersized income, and a create virtual stadium full of engaged, high-paying customers.

Bio: Lou Imbriano, the Vice President and Chief Marketing Officer of the New England Patriots football team from 1997-2006, is President and CEO of TrinityOne, a marketing company specializing in creating strategy for corporations to maximize revenue generation through building customer relationships and becoming custodians of the brand. Formerly a radio and TV producer, he has appeared on numerous local Boston radio and television programs. Lou has been profiled on Forbes.com as one of its “Names You Need to Know” and has written multiple columns for the Sports Business Journal. Lou, who teaches sports marketing at Boston College, is based in Boston, MA. Visit Lou at www.louimbriano.com and www.winningthecustomer.com

• Registration and continental breakfast will begin at 8:30 am.  
• Keynote address and welcome will begin at 9:30 am.
• Workshops, opportunities to meet the authors, and scheduling for SCORE mentoring will continue throughout the day.  

$49 Registration includes: Continental breakfast, admission to all workshops and panel discussion, door prizes, registration into gift drawings, lunch and an opportunity to meet the authors.