These sessions are for anyone who manages, leases, markets or administers any type or combination of affordable or low income housing communities.
Register by October 31, 2011 for discount pricing. No invoices until January 2012.
Elaine Simpson and Kathy Banker
Occupancy Solutions and Lease UP!
This is the second session in the AFFORDABLE HOUSING LEASING AND MARKETING SERIES which is specifically designed for Affordable Housing professionals who want to improve their leasing and marketing skills and meet the ever-increasing demand of competing with Market Rate communities.
WHERE DO I START?
How to identify your target market
How to identify the competition
When and how to update the survey
MARKETING ON THE SKINNY
Model vs. Vacant vs. "I'm full!"
Outreach vs. Cold Call - How to build relationships with Agencies and Non-Profit Organizations
Referrals vs. Collaborations
How to create an Outreach Marketing Plan
Tools to track and why it is important
Print and Internet - Resources that work
This series addresses:
Elaine Simpson – Owner, Occupancy Solutions
Affordable Housing Expert
Marketing, Leasing and Training Specialist
With over 25 years of experience in the multi family industry, Elaine Simpson founded Buckingham Real Estate Advisers, LLC to provide marketing, leasing and training services for multifamily professionals of market rate, senior and affordable housing communities. Specializing in the Affordable Housing Industry, Buckingham Real Estate Advisers recognizes and tailors to the unique marketing and leasing challenges faced by affordable and low income communities. Using this knowledge and expertise, Buckingham assists distressed communities with proven cost effective techniques and strategies to achieve optimal occupancy while realizing ideal rents. www.BREAdvisers.com
Kathy Banker – Owner, Lease UP!
Market Rate Housing Expert
Speaker, Trainer and Marketing Consultant
Over 25 years of experience and achievements led to the launching of Lease UP!, a full service marketing and leasing company specializing in the multifamily industry. Kathy works with owners and property managers of apartment communities to increase traffic and lease more apartments. As a Multi-Family Marketing and Training Specialist, her areas of expertise are in Marketing, Leasing, Training, Assessments, and Mystery Shops serving the needs of the market rate, affordable and senior housing markets. www.LeaseUpNow.net