Occupancy SolutionsAffordable Housing Leasing and Marketing Training SeriesLease UP! Logo

WHEN

Wednesday February 15, 2012 from 9:00 AM to 12:00 PM EST

Add to my calendar

ADDITIONAL SESSIONS

BASIC LEASING SKILLS                             Wednesday, January 18, 2012                        Click here for more information

EXCEPTIONAL CUSTOMER SERVICE                 Wednesday, March 21, 2012                           Click here for more information

WHERE

Ramada Lansing Hotel & Conference Center
7501 W. Saginaw Highway
Lansing, MI 48917


 
Driving Directions 
WHO SHOULD ATTEND

These sessions are for anyone who manages, leases, markets or administers any type or combination of affordable or low income housing communities.

  • Leasing Consultants
  • Managers
  • Marketing Directors
  • Regional Managers
  • Asset Managers
  • Housing Commission Contract Administrators

PRICING

Register by October 31, 2011 for discount pricing.  No invoices until January 2012.

1 Session: $89.00
$99.00 after Tuesday November 1, 2011
2 Sessions: $158.00 ($79 each session) - 11% Savings
$178.00 after Tuesday November 1, 2011
3 Sessions: $199.00 ($66 each session) - 26% Savings
$229.00 after Tuesday November 1, 2011
Group rates for 30+ attendees and private session pricing available upon request

SPONSORS

RentLinx

Welcome Home America

Affordable Housing Solutions

 

CONTACT

Elaine Simpson and Kathy Banker
Occupancy Solutions and Lease UP!
ESimpson@OccupancySolutions.com

(800) 865-0948

 

Marketing for Results

This is the second session in the AFFORDABLE HOUSING LEASING AND MARKETING SERIES which is  specifically designed for Affordable Housing professionals who want to improve their leasing and marketing skills and meet the ever-increasing demand of competing with Market Rate communities.  

SESSION CONTENT

WHERE DO I START?Apartment Building
How to identify your target market
 MARKET SURVEY
How  to identify the competition
When and how to update the survey
 MARKETING ON THE SKINNY
Resident Referrals
Curb Appeal
Social Media
Ratings Websites 
Model vs. Vacant vs. "I'm full!"
 OUTREACH MARKETING
Outreach vs. Cold Call - How to build relationships with Agencies and Non-Profit Organizations
Referrals vs. Collaborations
How to create an Outreach Marketing Plan
 TRACKING RESULTS
Tools to track and why it is important
          Print and Internet - Resources that work Target Marketing 
 

This series addresses:

  • Perception vs. Reality - De-Mything Stigmas and Stereotypes of affordable renters,  Communities and Market Environments.
  • How to lease or market a community with multiple programs and mixed target markets  -   Senior, Family, Affordable & Market Rate.
  • How to compete with a market rate community when your rents are the same but amenities are less.
  • How to make a “conscious shift” from ”It’s low income and needs driven so we don’t need to market or lease” to “We need solid marketing  and leasing skills to compete.”
  • How to lease or market without the “fear” of Compliance
  • Have you ever thought or heard?  - “I need a concession” or “It’s the market ” - How to identify the real obstacles.
  • How to identify differences and commonalities between Market Rate and Affordable Housing for leasing, marketing, services and amenities.

MEET THE EXPERTS

Elaine Simpson

 Occupancy Solutions

Elaine Simpson – Owner, Occupancy Solutions 
Affordable Housing Expert
Marketing, Leasing and Training Specialist

 

With over 25 years of experience in the multi family industry, Elaine Simpson founded Buckingham Real Estate Advisers, LLC to provide marketing, leasing and training services for multifamily professionals of market rate, senior and affordable housing communities.  Specializing in the Affordable Housing Industry, Buckingham Real Estate Advisers recognizes  and tailors to the unique marketing and leasing challenges faced by affordable and low income communities.  Using this knowledge and expertise, Buckingham assists distressed communities with proven cost effective techniques and strategies to achieve optimal occupancy while realizing ideal rents.  www.BREAdvisers.com

 

Kathy Banker

 

 Lease UP! Logo

Kathy Banker – Owner, Lease UP!
Market Rate Housing Expert
Speaker, Trainer and Marketing Consultant

 

Over 25 years of experience and achievements led to the launching of Lease UP!, a full service marketing and leasing company specializing in the multifamily industry. Kathy works with owners and property managers of apartment communities to increase traffic and lease more apartments. As a Multi-Family Marketing and Training Specialist, her areas of expertise are in Marketing, Leasing, Training, Assessments, and Mystery Shops serving the needs of the market rate, affordable and senior housing markets.      www.LeaseUpNow.net