Our 2012 Professional Development Series is all about getting online with your business! PWAC Toronto Chapter will present a top-notch tech-savvy team to help you bring your web marketing to a new level of interactivity with AUDIO and VIDEO production.
Producing a podcast or using a short audio clip or promotional video can greatly enhance your credibility and online presence.
By the end of either half-day workshop, you will write, record, edit, produce and publish your own audio or video segment to upload to your webpages for maximum marketing impact.
Thanks to our sponsoring partner!
Vasu Kirtiti, Web Developer/Technology Advisor
An expert in web design and enterprise software development, Vasu uses the latest technology, software and design creativity to customize templates for websites and blogs that promote interactivity. He continues to focus on web development and expand his opportunities by learning the latest technology, to be able to anticipate and resolve user challenges, while meeting individual client needs. Vasu will be available to attendees throughout the day to resolve on-the-spot issues regarding hardware and software functionality, answer basic design questions and ensure trouble-free technology and a pleasurable A/V production experience!
Event Coordinator/Communication Specialist
Karen helps her clients grow and succeed with high-quality marketing, communications and writing services. Her background includes 15 years experience and an Honours BA in Linguistics. She is a member of the International Association of Business Communicators, the Association of Fundraising Professionals and the Professional Writers Association of Canada. Karen lends her expertise as a marketing and communications consultant, copywriter and event coordinator to PWAC Toronto Chapter, as one of our newly elected Executive Board members. Visit her website at www.luttrellcommunications.com
Trisha Richards, AVW-TELAV Partner/VP Marketing
Savvy wordsmith with a passion for prose, Trisha is a freelance writer who specializes in trade-magazine, marketing and corporate communications copy writing. A multiple-award-winning business communicator, she is also the marketing communications specialist at the largest audio-visual solutions company in Canada, AVW-TELAV. In addition to developing, writing, editing and delivering internal and external communications for the organization, she manages all facets of AVW-TELAV’s social media strategy, including Facebook, Flickr, LinkedIn, Twitter, YouTube, and the company’s blog.
See Trisha’s work at www.trisharichards.weebly.com.
Vasu Kiriti Karen Luttrell Trisha Richards
As a freelancer or solo-enterprise owner, you need every possible advantage to succeed in business. Your online presence is crucial to your success and you want to make an impression on the web that positions you above your competition and helps you to stand out in a crowd.
In a world of instant messaging, email, blogging and web saturation, moving your message with audio and video can help you grab the attention of your audience and leave a lasting impression.
Using audio and video will not only help to stamp your brand, it will get you more mileage for your messages. Learn how easy it is to produce and share information via many social media sites that will help you to position yourself and your business in the digital marketplace.
* Learn how to bring greater interactivity to your online marketing mix with audio and video.
* Discover the many tools available for easy recording, editing and producing online audio and video.
* Learn a variety of practical skills for A/V production, including story boarding, script writing, recording, editing.
* Create and produce moving messages for your websites or blogs, to engage your audience.
* Find out how to maximize your search potential by uploading audio and video to a variety of social media sites.
Register for the FULL-DAY session before January 15th and receive a FREE REGISTRATION for you AND a friend to any of our seminars in our 2012 online series!
Dawn Boshcoff, Workshop Facilitator/VP Professional Development
Dawn is a new media PR specialist, trainer and professional writer with expertise in creative content, social media and digital communications. Her companies, BOSHnewmedia.com and SM Strategy Group, serve an international portfolio of clients that include businesses, entrepreneurs and non-profits. "New media marketing and social media strategy can easily include video and audio as interactive tools, to push information and engage visitors." Dawn reaches a global audience with her blog and podcast on iTunes, and is currently developing new training initiatives and partnerships to launch a series of interactive seminars in 2012, using audio and video to enhance learning online.
ADVANCE REGISTRATION ONLY
$69/half day; $129/full day
$89/half day; $169/full day
Members of associate writers’ groups:
$79/half day; $149/full day