PWAC Toronto Chapter hosts

     Saturday, March 24, 2012
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*BONUS: Register for the FULL-DAY session before January 15th and receive a FREE REGISTRATION for you AND a friend to any one of our seminars in our 2012 online series!

Our 2012 Professional Development Series is all about getting online with your business! PWAC Toronto Chapter will present a top-notch tech-savvy team to help you bring your web marketing to a new level of interactivity with AUDIO and VIDEO production.

Producing a podcast or using  a short audio clip or promotional video can greatly enhance your credibility and online presence.

By the end of either half-day workshop, you will write, record, edit, produce and publish your own audio or video segment to upload to your webpages for maximum marketing impact.

  Thanks to our sponsoring partner!


Karen Luttrell. Event Coordinator
Professional Writers' Association of Canada
PWAC Toronto Chapter


Saturday, March 24, 2012
AM Session 8:30 a.m. - 12:30 p.m.
PM Session 1:00 p.m. - 5:00 p.m.

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Centre for Social Innovation (CSI) 
215 Spadina Ave
Suite 123, 2nd floor
Toronto, ON M5T 2T7

Driving Directions 

Saturday, March 24, 2012
In addition to our expert presenters, the following
will provide attendees with guidance and expertise.

Vasu Kirtiti
, Web Developer/Technology Advisor

An expert in web design and enterprise software development, Vasu uses the latest technology, software and design creativity to customize templates for websites and blogs that promote interactivity. He continues to focus on web development and expand his opportunities by learning the latest technology, to be able to anticipate and resolve user challenges, while meeting individual client needs. Vasu will be available to attendees throughout the day to resolve on-the-spot issues regarding hardware and software functionality, answer basic design questions and ensure trouble-free technology and a pleasurable A/V production experience!

Karen Luttrell
Event Coordinator/Communication Specialist

Karen helps her clients grow and succeed with high-quality marketing, communications and writing services. Her background includes 15 years experience and an Honours BA in Linguistics. She is a member of the International Association of Business Communicators, the Association of Fundraising Professionals and the Professional Writers Association of Canada. Karen lends her expertise as a marketing and communications consultant, copywriter and event coordinator to PWAC Toronto Chapter, as one of our newly elected Executive Board members. Visit her website at

Trisha Richards, AVW-TELAV Partner/VP Marketing
Savvy wordsmith with a passion for prose, Trisha is a freelance writer who specializes in trade-magazine, marketing and corporate communications copy writing. A multiple-award-winning business communicator, she is also the marketing communications specialist at the largest audio-visual solutions company in Canada, AVW-TELAV. In addition to developing, writing, editing and delivering internal and external communications for the organization, she manages all facets of AVW-TELAV’s social media strategy, including Facebook, Flickr, LinkedIn, Twitter, YouTube, and the company’s blog.
See Trisha’s work at

VasuKiriti      KarenLuttrell      TrishaRichards
     Vasu Kiriti                  Karen Luttrell            Trisha Richards

Following the success of our past Full-day Freelancers Forums, PWAC Toronto Chapter is pleased again to offer  TWO Half-day sessions on Saturday, March 24th, 2012


Freelancers, Artists, Authors, Solo Entrepreneurs, Independent
Consultants, Speakers, Trainers, Small Business Owners
Moving your Messages:
Web Marketing with Audio & Video

As a freelancer or solo-enterprise owner, you need every possible advantage to succeed in business. Your online presence is crucial to your success and you want to make an impression on the web that positions you above your competition and helps you to stand out in a crowd.
In a world of instant messaging, email, blogging and web saturation, moving your message with audio and video can help you grab the attention of your audience and leave a lasting impression.
Using audio and video will not only help to stamp your brand, it will get you more mileage for your messages. Learn how easy it is to produce and share information via many social media sites that will help you to position yourself and your business in the digital marketplace.

Choose either of the 2 Half-day Sessions OR a Full-Day Workshop * See how freelancers and independent business professionals use new media marketing methods to create a lasting impression.

* Learn how to bring greater interactivity to your online marketing mix with audio and video.
* Discover the many tools available for easy recording, editing and producing online audio and video.
* Learn a variety of practical skills for A/V production, including story boarding, script writing, recording, editing.
* Create and produce moving messages for your websites or blogs, to engage your audience.
* Find out how to maximize your search potential by uploading audio and video to a variety of social media sites.
Register for the FULL-DAY session before January 15th and receive a FREE REGISTRATION for you AND a friend to any of our seminars in our 2012 online series!

DawnBoshcoffDawn Boshcoff, Workshop Facilitator/VP Professional Development
Dawn is a new media PR specialist, trainer and professional writer with expertise in creative content, social media and digital communications.
 Her companies, and SM Strategy Group, serve an international portfolio of clients that include businesses, entrepreneurs and non-profits. "New media marketing and social media strategy can easily include video and audio as interactive tools, to push information and engage visitors." Dawn reaches a global audience with her blog and podcast on iTunes, and is currently developing new training initiatives and partnerships to launch a series of interactive seminars in 2012, using audio and video to enhance learning online. 

MORNING SESSION:  8:30 a.m. - 12:30 p.m. (4 hours)
Interactive Marketing with Audio and Podcasts
 Donna Papacosta, Featured Expert/Podcaster
In 2005 Donna launched the Trafcom News Podcast, one of the first business podcasts in Canada. Since then she has expanded her expertise in social media and multimedia, and works with clients to integrate these tools into their communications. To date, she has produced more than 750 podcast episodes for herself and her clients. She also writes, consults, speaks and runs workshops and Web-based seminars. Her clients include organizations in healthcare, information technology and finance, as well as nonprofits and government agencies. Find Donna online at

 Moving Your Messages
Interactive Marketing
Using Sound to Engage Your Audience
Producing Audio Clips and Podcasts
Recording Devices and Tips
Easy Editing Software
Uploading and Sharing via Social Media Channels

AFTERNOON SESSION 1:00 p.m. - 5:00 p.m. (4 hours)
Web Marketing with Online Video
JimUnsworth2011Jim Unsworth Featured Expert/Video Producer
As owner of Video-Prom Inc. and partner at Silverline Pictures, Jim creates cutting-edge media that generates hype and stimulates dialogue online. With over a decade of video production experience, his work includes corporate and industry marketing reels, music videos, documentaries and feature films. A former CBC Editor for ‘News Headlines’, international money trader and feature film co-producer, Jim currently enjoys taking on a variety of projects with clients, including regular shooting and editing with AVW-TELAV, as a videographer, and playing keyboard and piano with his band, “Ronnie and the Rockets”.   

Web Marketing with Online Video
Moving Messages with Pictures
User Generated Content
Producing Video Clips
Capture and Shoot
Digital Video Recording Devices and Tips
Easy Online Editing
You Tube, Uploading and Web Sharing

PWAC members/students:
$69/half day; $129/full day

$89/half day; $169/full day
Members of associate writers’ groups:

$79/half day; $149/full day


Register Now!
Watch for our NEW online series, coming soon!

Visit for our full line-up of evening seminars.