SCORE Denver Promoting Your Business Seminar 
Start Up #3 

 This workshop  provides information participants need to promote their business. Emphasis is on helping participants make choices for effective and efficient marketing and promotion of their product. Product, as used in all workshops, is a general term covering the "thing(s)" that a business sells - including goods and/or service.

Developing a Marketing Strategy: Analyzing Your Market and Developing a Marketing Plan
A session to introduce the basic concepts and techniques of market analysis and methods of conducting market research to determine the potential best customer for the small business owner's product The session will help participants with the development of a strategic marketing plan and focus on the purposes, types, uses and data needed to develop a strategic marketing plan Focus will be Participants will develop a description of their target market, competitors and product. Focus is on the concepts of developing a marketing concept, doing market research, developing a target market, and developing a marketing strategy. Additional skills and techniques for basic selling strategies and determining the most effective methods ot getting the small businesses product to the best potential customer.

Letting People Know About Your Business: Advertising/Promoting Your Business
A session to introduce and explore promotion and advertising strategies for a small business. Topics included creating an identity, positioning for success, getting started with advertising plans, creating design that sells, and media choices for the small business. Included is a session on developing a brochure.

Getting and Keeping Customers: What Customers Experience About Your Service
A session to introduce participants to the importance of service and the resulting experience for their customers Participants will understand that the positive/negative experience created when you do business is directly proportional to the repeat sale and their customers coming back.

The Internet and Your Business: Using the Internet and Computers in Your Business
A session to introduce the potential of the internet and computers for marketing sales, prospecting, and advertising. In addition guidance is provided about setting up a web presence and what decisions are important.