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                            MAKING IT WORK FOR YOU                                             Social Media Training for Agriculture & Seafood Producers

In this 4.5 hour workshop, Agriculture and Seafood Producers will learn how to optimize their use of social media to create market interest in their products. You will be introduced to the top 5 social networking tools with a focus on Facebook Marketing, and you will learn how to integrate these tools into an overall Facebook Marketing Strategy & Tactical Plan.

Social Media Training

[Photo Credit: Kinetica Media]

To Register, Contact:                        Chad MacPherson                         Agriculture and Agri-Food Canada   Government of Canada                       Email:     Phone: 902-426-8903                             Fax: 902-426-3439

NOTE: Seating limited to 35 participants

When & Where:

  • HALIFAX, NOVA SCOTIA: October 25, 2011 from 9:30 AM to 3:30 PM,  Hilton Garden Inn Halifax Airport, 200 Pratt & Whitney Drive, Enfield Nova Scotia, B2T 0A2


Workshop Facilitator

                     Nancy Beth Guptill                                    Sweet Spot Marketing Canada

Nancy Beth Guptill

www.SweetSpotMarketing.caSweet Spot Marketing Canada

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A basic understanding of computers and the internet is required, plus some familiarity with using Facebook and other Social Media Tools is recommended.

Workshop Agenda:
  9:30-10:00 AM    Networking & Refreshments  

10:00-12:00 PM     Developing Your Strategy      


12:00-1:00 PM     Luncheon Speaker, TBA


    1:00-2:30 PM     Facebook Tools & Functions         2:30-3:30 PM     Q&A, Help Session                            3:30 PM     Close of Workshop


Signing onto Facebook is Easy!

Leveraging Facebook Pages for Business?

That Takes Training!

Facebook is one of the largest social media networks with over 740 million users, and is the most multimedia friendly of the big three.  With 80% of consumers using Facebook, it's no wonder businesses and organizations are flocking to this social utility to engage, connect and build relationship with customers

While Facebook is a free tool, it can also be a potential business time robber when you don't use it efficiently.  Many company's and organizations that have started a Facebook Page or Group have yet to see the conversion of fans to customers. They are wondering if the time, energy and effort is worth it when there has been little to no return on investment.

We can't say we blame them!  That's why we developed the "Making it Work for You - Social Media Training for Farm & Seafood Producers".  In this workshop, you will learn how to create a Facebook Page and Group, plus learn how to master the Facebook Tools and Functionality to get your name mentioned across this social network.  You will also learn how to integrate your use of other social networking tools to enhance your overall Facebook Presence.

In the Making ti Work for You - Social Media Training for Agriculture & Seafood Producers workshop, we will walk you through our step-by-step process of creating a Facebook Page for your business and show you how to turn your Facebook Page into a Social Media Marketing machine.  We will cover the basis of our 7-Step facebook Marketing Campaign and you will learn the practical use of Facebook Tools & Features which will spread your name across the Facebook Social Network.


Date, Time and Location:

  • Tuesday, October 25: Hilton Garden Inn Halifax Airport, Nova Scotia 9:30 AM – 3:00 PM


What You Will Need:

  • Your Laptop Computer (optional)
  • Your user name and password for Facebook (optional)


What You Will Learn:

  • Create a Facebook Marketing Strategy that makes sense

  • Develop a content and posting mix strategy that drives traffic to your  online store or retail location

  • Set up a Custom Facebook Page for your business, non-profit or organization

  • Select the best applications to expand your Facebook experience

  • Integrate top social networks into your overall Facebook Marketing Presence

    Integrate your email marketing application for lead capture and newsletter campaigns

  • Apply strategies to communicate with existing customers, while attracting and growing an active fan base

  • Monitor your company chatter

  • Leverage your personal facebook profile to achieve business goals

  • Use your page as an effective marketing tool

  • Customize your page with photos, video's and links, pictures and content

  • Use Facebook Insights and Analytics to measure your results




  • How to get a Vanity URL

  • Confidently Navigate the Facebook Platform

  • Develop link strategy to your website and other social media sites


To Enroll, Contact:                                                                

 Chad MacPherson                                                                        Phone:  902-426-8903                                                                     Email:                                                  Register Early, Seating is limited to 35 participants

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