How to Choose the Right Sign for Your Business

Have you have ever wondered how to choose the best sign for your business? Successful signage involves more than creating an attractive arrangement of logos and slogans. It is also a blending of complex elements such as marketing, demographics, and good design. Complicating the task is fact that the reader is usually moving, and the sign must be understood in an instant. Luckily there are experts that can help you make the right choice.

Anthony Wheeler, president of Paris Signs, will be at the Incubator on October 18 at 8:30 a.m. to present a free seminar on how to choose the right sign for your business. He will cover: Avoiding common/big mistakes in creating and purchasing a sign, Tips for stretching your budget, Examples of good and bad signs, Frequently Asked Questions and Branding.