Halal certification for food manufacturers and distributors 

Tap into the $634 billion global market for halal-certified food now. Halal is a set of dietary guidelines for Muslims, and it applies to food, beverage, pharmaceutical, and cosmetic products. If your food product isn’t halal certified, many Muslims won’t consider buying it.

Large firms like Nestlé, Cargill, and Kraft see the market potential and already have lines of halal-certified products. But small food companies can sell into the halal market, too. It's simple, cost-effective, and it gives your product a competitive selling edge.

At this seminar, experts from the Islamic Food and Nutrition Council of America will teach you about the tastes and purchasing habits of shoppers who look for the halal certification, and you’ll find out what your plant would have to do to become certified. In most cases, it’s as simple as it would be to achieve Kosher certification. Distributors and others along the supply chain can also learn their role in the process and whether they might already be able to handle halal-certified food products.

Here's a short video by IFANCA explaining what halal is.

About the speaker

Asma Ahad, Director of Halal Market Development, Islamic Food and Nutrition Council of America (IFANCA). Asma Ahad has over 13 years of experience in R&D and supply chain management at Kraft Foods, and co-led Kraft’s Muslim Marketing initiative. The effort validated consumer demand for Halal productsand connected Kraft with Muslim customers. She joined IFANCA as Director of Halal Market Development in April 2010. Asma graduated with a B.S. in Chemical Engineering from the University of Illinois at Chicago. She holds five patents.

The Illinois SBDC International Trade Center at ICNC

We provide no-cost export assistance to small businesses, thanks to a contract with the State of Illinois Department of Commerce and Economic Opportunity. In addition to our seminars, we offer one-on-one assistance to companies that want to begin or increase selling abroad. Contact Steve at 312-421-3941 or steve@industrialcouncil.com for information.

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