Lyle Bunn 
Digital Media 


Wednesday November 16, 2011 at 9:00 AM 
Wednesday November 16, 2011 at 1:00 PM 

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Hard Rock Cafe at Dundas Square Toronto 
279 Yonge Street
2nd Floor
Toronto, ON M5B1N8

Driving Directions 

Digital Signage Masters Series:
Lessons for Sustainable Success 

At this Nov. 16th morning event, six specialists in Dynamic Digital Signage will demystify the medium and share best practices and insights in using Digital Signage for shopper, patron, visitor, staff and student communications.

As the planning, operation and use of Dynamic Place-based Digital Signage has matured, high value is being provided to communicators and marketers in places where people shop, visit, wait, gather, move, work and study. High return on investment (ROI) is being realized as best practices have emerged in the planning and use of digital signage and digital out-of-home networks.

Part 1 of this 3-part, information-rich Digital Signage Masters Series event will de-mystify the medium, define how it uniquely achieves audience engagement and address key elements that allow end users and communicators to maximize their benefits and minimize the investment of time and money while managing risks. Proven approaches to defining and advancing the project and strategies for optimizing existing digital signage installations will be addressed. This educational presentation by an acknowledged subject-matter expert will provide insights into a powerful enabling tool and actionable intelligence.   

Part 1 of this 3-part event will feature Lyle Bunn, an independent dynamic digital signage industry analyst, advisor and educator who has been recognized with an Honorary Doctorate for his contributions to education in Dynamic Signage and Enterprise Media. He brings deep experience in real-world situations, an engaging style and a passion for business improvement through enabling tools. Lyle Bunn has assisted in hundreds of projects, trained thousands of people, published over 200 articles and whitepapers and has served as Editor for Dynamic Signage supplements in the Wall Street Journal, USA Today and The National Post. See

Part 2 of this 3-part morning session will feature a panel of specialists in key elements of digital signage including software, displays, content, deployment, integration and network operations. See the agenda below.

Part 3 includes multiple opportunities for networking with other end users, network operators, advertisers, integrators and suppliers in attendance. A light lunch is provided for networking after the presentation and panel!


8 AM   Doors Open, Registration and Networking  

9 AM   Welcome - Program Start                                                    

What Digital Signage is Now - Lyle Bunn              

  • The Drivers behind the use of Dynamic Signage
  • Project planning framework
  • Best Practices to maximize Dynamic Signage benefits
  • Investment Value and ROI
  • Assuring sustainable success

10:10 AM   Break

10:30 AM   Panel of Specialists (with open Q & A moderated by Lyle Bunn)

  • Nancy Biglow, Marketing Manager, Scala Canada
  • Kim Sarubbi , CEO, Saddle Ranch Digital
  • Dave Spence, VP, Coxcom
  • Bruno Pupo, National Sales Manager - DS Solutions, LG Electronics
  • Steve Harris, VP Cineplex Digital Solutions  

11:30 AM Closing - Upcoming industry Events

11:30 - 1:30   Networking - light lunch    

Key learning outcomes and participant benefits:  

  • Learn how Dynamic Signage can provide tangible business benefits in revenue growth and communications cost reduction
  • Gain usable approaches to planning, sourcing and operating successful digital signage that minimizes cost, risk and complexity
  • Hear lessons from and meet award-winning providers of digital signage elements
  • Receive planning templates and performance benchmark materials that will allow you to minimize costs, risk and complexity.
  • Hear approaches to integrating dynamic signage as a powerful promotional device with other media including mobile, internet, loyalty programs and ads.
  • Network and learn from other end users and network operators

Sponsor page


$65 General Registration.  $45 for members of industry associations:

Retail Council of Canada
CODACAN: Canadian Out-of-home Digital Association
- Association canadienne l’affichage numérique

Location Based Marketing Association 

This education event is organized by Lyle Bunn, an independent analyst, consultant and educator, is considered one of the leading figures in North America's Digital Signage industry for his contributions to digital signage planning and application. He presents at every major Digital Signage event, has published over 200 articles and major whitepapers on Digital Signage and his eBook "Digital Signage Planning Guide", now in its 5th edition is used around the world. Over 2000 professionals have used his "SPEED" Digital Signage Training Program, which will be available online in November 2011. He is a member of the Academy Faculty of InfoComm International and serves on the Advisory Boards of Digital Signage Expo, Customer Engagement Technology World as well as several other events and publications. He is a member of several industry award judging panels. See

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Pre-registration with pre-payment is required. Have your credit card ready during registration to avoid registration uncertainty and duplication.  
Full-time media or group registrations please contact Lyle Bunn at or 613-475-9121. 

Space is Limited