St. Cloud State University and the Minnesota Sales Institute


Scott Plum, Instructor 
Minnesota Sales Institute, LLC 
(651) 528-6749 


Every Monday from 3:00 to 5:00pm starting Feb. 13th to Mar. 19th
(TOTAL of 6 sessions)

St. Cloud State University Campus
Welcome Center
355 5th Avenue South
St. Cloud, MN  56301
Driving Directions 

Winter Keystone Club - St. Cloud

The Keystone Club experience provides a learning environment for  salespeople to develop more effective sales strategies.  Through the on-going training and reinforcement, the salesperson develops the proficiency of skills necessary to efficiently implement those strategies.

An effective selling process is one that enables the salesperson to (1) connect with a prospect, build credibility, and gain trust as well as a mutual understanding of the agenda going forward (2) qualify or disqualify the prospect by quickly and accurately discovering the impact and consequences of the prospect's problems (3) uncover and confirm the prospect's budget, buying process, timeline and other information needed to close the sale (4) create, present and win the sale with your focused, professional proposal, and finally (5) maintain and develop the account that keeps the competition out.

To efficiently implement such a process, you must first become aware of your need for a personal improvement-advancement change.  The Keystone Club experience reveals the knowledge and understanding of the why's and how's and what changes are necessary.  You receive reinforcement, encouragement and feedback in a supportive environment.  The Keystone Club provides all of that and more as you reset worthy goals. 

The Keystone Club experience, workshops and interactive discussion sessions take a salesperson through the highest level of training competency.  Because people learn at different speeds and learning takes place through spaced repetition and reinforcement, these sessions are ongoing for 6 weeks

The workshops take salespeople through a structured learning process that reviews strategies, approaches and behaviors within the selling system.  The roadblocks encountered by even the best of salespeople will collapse.

Keystone Club topics are not limited only to selling strategies and tactics, but also include how healthy habits and attitudes are necessary to reach the highest levels of success -- both personally and professionally.  After Keystone Club members set specific goals, they are guided through a step-by-step process to reach those goals, to formulate skills, and build courage and confidence.  Learning how to take risks, to make challenging decisions, to stay motivated, and to act assertively (without being "pushy") are just some of the achievements of Keystone Club members.

Whether you are new to selling or a seasoned professional, the Keystone Club experience will help you hone-in on your existing talents and gifts, develop new skills, and accomplish challenging goals in shorter periods of time. You will learn to sell more… and sell more easily.

Investment: $495 for all 6 sessions.  Materials included.