Lowell Brown 
Social Influence Academy 


Thursday February 16, 2012 from 8:30 AM to 3:00 PM EST

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JPR Meeting Rooms 
390 Bay Street, 3rd Floor
(Richmond & Bay)
Toronto, ON M5H 2Y2

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Advanced Facebook Marketing -
Marketing Strategy & Planning, Community Engagement & Facebook Ads

Workshop Summary

This highly practical and interactive workshop will show you how to build a winning Facebook Marketing Strategy, how to create engaging content and build a thriving community. In addition, we'll cover Facebook Commerce and show you how to add "buying" options to your Facebook Business page. We will discuss Community Management issues and responsibilities and provide you tips and advice so you can maintain a thriving, active and safe community for your brand.

We'll leave you with powerful best practices on how, when and what type of content to share and how to manage comments posted by your community. Our final component will reviewthe Facebook Ads System - Learn how to create an ad, monitor success, understand ad analytics and how to use ads to help grow your "Likes". This workshop will ensure you walk away with a clear strategy for getting the most out of Facebook Business Pages.

Note: No pre-requisite is required. But the workshop does assume some level of experience with creating and managing Facebook Business Pages.

This event is for people who are familiar with the basics of Facebook and already have a business page. It will not cover basic elements of Facebook or page setup.

* Fee
$250.00 + HST = $282.50

Who Should Attend
• Small business owners who want to promote products/services and build a fan base on Facebook
• Business owners, managers or marketing teams who need advanced Facebook marketing skills 
• Sales people looking for new strategies to increase leads and build opportunities
• Anyone who wants to stop wasting money on traditional marketing efforts that don’t work

For complete workshop details and to see the full agenda please visit: