Using Content Marketing To Drive Sales

Presented by: Pamela Muldoon

 The world of marketing is ever-changing and evolving. Yet as much as there is change, one element will always hold true.  Connecting with your customer is key.  Content Marketing is all about putting the consumer first by understanding what they need to improve their current situation.  You already know your sales process. Learning how to use content marketing as part of your sales process will be an integral part of growing your business in this consumer driven climate.  This presentation will:

• Teach you the 5 Phases to Content Marketing,
• Show how content can mirror your sales process,
• Provide you with action steps to take right away!

Pamela Muldoon is Owner and Chief Content Officer of Next Stage Media Group.  She blends her 20+ years of training, marketing and media to help clients with a Content Marketing 360 process of merging traditional and digital strategies to grow their business.  After working for companies like Prudential, Sun Country Airlines and ING, Pamela launched her own marketing consulting practice in 2006 and has helped dozens of small business owners create stronger marketing plans with an emphasis on consistency and leverage.

Pamela brings her passion for radio to business as the producer for Next Stage Online Radio, an internet radio station offering business and lifestyle programming hosted by emerging and leading experts in their industries.  She also hosts Content Marketing 360 Radio Show, featuring top thought leaders in marketing from around the globe.  As a former on-air personality and copywriter, Pamela blends the best of traditional radio techniques with the opportunity of the internet to show companies how to leverage quality audio as a content strategy.

With a rock ‘n roll spirit, an entrepreneur’s passion and a never-ending appetite for learning, Pamela brings an energetic, action-packed program to the stage every time!  Learn more about Next Stage Media Group, Next Stage Online Radio and Pamela at her website:  www.nextstagemediagroup.com 

Future PSA Meetings
Jun 1 - Jeff Ferrazzo

Refund Policy
If you prepay and are unable to attend, AND notify PSA via email on or before NOON the WEDNESDAY before the breakfast meeting you WILL receive a complete refund.