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Jay Frost 


Thursday December 15, 2011 from 2:00 PM to 3:15 PM EST

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Social Media – Where the Cool Donors, and Smart Fundraisers, Are 

Where can you find entrepreneurs, investors, professionals, and business executives? On Twitter®, LinkedIN®, Meetup®, and Facebook® to name just a few!  

Fundraisers have had a healthy skepticism about the value of spending any of their time in this world of likes, pokes, and tweets. It’s time to take another look and discover that beneath all of this socializing for fun there is a another world where people socialize for profit. This webinar will focus on how you can find, profile, and engage with this incredible social ecosystem where people who create, manage and give away wealth are connecting 24/7/365.

David and Lori Lawson will provide practical advice on how to navigate your way through this ever expanding universe of social connections and communications. Using real-life examples you will learn ways to identify and manage people of interest to your organization.  When you embrace social media you bring actionable real-time fundraising intelligence that can create new relationships and enrich existing ones.

Whether you are a social media skeptic, convert, or true believer this webinar will have something for you.

About Our Presenters:  

David Lawson Head ShotDavid M. Lawson
David M. Lawson is the Co-Founder of, a Partner with TrueGivers, LLC and a director of Affinaquest, LLC. He began his career as the editor of The Foundation 500. He founded The Information Prospector, a firm that profiled philanthropists, and introduced Securities Prospector, the first asset-based wealth screening service. In the early 1990s he was a Senior Consultant with Thomson Wealth ID where he created the first software program to manage screening results. In 1997 David founded Prospect Information Network (P!N) which became the largest wealth screening service before being purchased by Kintera in 2004 where he served as a Senior Vice President until 2008 when that company was purchased by Blackbaud.  David is a frequent speaker, contributor to trade publications, and a contributing author to Major Donors: Finding Big Gifts in Your Database and Online and People to People Fundraising: Social Networking and Web 2.0 for Charities. David is an APRA Distinguished Service Award winner, a CASE Crystal Apple recipient and is a member of the Association of Professional Researchers for Advancement International (APRA) and the Association of Advancement Services Professionals (AASP).

Lori Lawson Head ShotLori Hood Lawson
Co-Founder & CEO,
Lori Hood Lawson utilizes her years of institutional development research experience to help organizations turn data into actionable fundraising intelligence. As Co-Founder and CEO of, she helps to keep the nonprofit sector current in the latest issues and trends. She has also served as the Group Director of Fundraising Intelligence for DonorTrends, where she was instrumental in creating an exact match screening service for professional biographies and charitable contributions for the nonprofit community.  Prior to founding, Lori served as Director of Strategic Solutions for Kintera P!N, where she managed a team of consultants, serving more than 300 nonprofit organizations in identification of prospective donors via wealth screening. While at Kintera, she also helped bring to market P!N's desktop product as a web-based solution. Before joining P!N, Lori enjoyed the role of Associate Director of Research for The Florida State University Foundation, where she received the Administrator of the Year Award and served on the New Employee Orientation Committee and The Committee for Acknowledgement and Recognition of Employee Excellence.  Lawson is a member of the Association of Professional Researchers for Advancement International (APRA) and has served on the board of the Florida chapter of APRA, most recently as President and Director-at-Large. She holds a master's degree from The Florida State University School of Information and a bachelor's degree from Emory University. She is a voracious reader, a frequent author of articles and blogs, and a speaker at industry conferences.