Savvy Conversational Research Techniques for Fundraisers 

Description

Are you tasked with cultivating major gift prospects? Learn how to be a prospect researcher in the field – using your conversations with donors and prospects to find out if they are capable and willing to make a significant gift to your organization.

Intended Audience

Fundraisers who interact with their donor prospects in-person

Workshop Goals

• Recognize three areas of information needed to qualify a major gift prospect
• Discuss how to introduce normal conversation topics that uncover the information you need to know
• Demonstrate how to efficiently combine your conversation skills with prospect research vendors

Registration

• Cost is $75
• Registration is limited to 25, so be sure to sign-up early!

CFRE Credit

Full participation in this webinar is applicable for 1 credit in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Speaker Information

Jen Filla founded Aspire Research Group so that every development office could have the benefits of professional prospect research. She analyzes donor databases to help fundraisers understand their donors better, creates systems to help them reach major gift and campaign goals, and provides comprehensive profiles to empower fundraisers to qualify and ask donors for the “right” gift. Jen doesn’t just do data. Known for her creativity and clear communications, she uses her direct fundraising experience to craft research solutions that answer the questions that lead to more and higher gifts, guiding fundraisers comfortably every step of the way. Aspire Research Group is deeply committed to advancing the fundraising profession and offers trainings, categorized link lists, articles, presentations, videos, newsletters and a blog to keep you current.

Jen is a member and former board member of the Association of Fundraising Professionals Suncoast Chapter and past president of the Association for Professional Researchers for Advancement-Florida chapter. She received a B.S. from Neumann University.