eLearning SIG

A Visual Approach to eLearning Design and Development

Learners are exposed to rich media content every day. Videos, animations, and impactful “infographics” are all over the internet. Expectations have been raised for the content that is presented. Writing a solid script is just the beginning for eLearning development. The way in which that script is presented is key for how well the course will flow and the level of engagement for the learner.

In this presentation Jeff will show you the novel, visual approach Cloud Media Lab has taken to eLearning Design and Development. An approach that was born out of technical necessity has evolved into an efficient process to make impactful and engaging eLearning. We will cover topics particular to company branding, typography, templates, course controls and menus, technical tricks, and the importance of documentation and guidelines.

Speaker:
Jeff Brenner - Managing Member, Cloud Media Lab
With over 20 years of experience leading creative teams and projects in the corporate arena, Jeff’s design expertise extends beyond the visual to encompass the entire user experience.
After working as an Art Director for Doubleday Publishing, Jeff spent 10 years focusing on interactive design and development, building and managing large creative development teams and projects for The Vanguard Group and Pfizer (formerly Wyeth), where he was Associate Director, Media Communications. Jeff worked closely with brand teams and senior management to engineer hundreds of engaging solutions to achieve business objectives.

Meeting Details:

Cost: Free for Philly ASTD members, $20 for non-members. Non-members may attend 2 SIG meetings for free before being asked to join the chapter or pay $20 per meeting.

Next Month's Meeting will be held on May 17, 2012