INSTANT INDUSTRY AUTHORITY
The 8 Shockingly Simple Ways To Lead Any Industry

With author and entrepreneur Mike Michalowicz

Mike started his first business at the age of 24, moving his young family to the only safe place he could afford – a retirement village. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again.

His experience building three multi-million dollar companies fostered a philosophy rarely taught to entrepreneurs: the lack of money, experience and resources is, in fact, your greatest asset.

During this event you will discover:

* The two most influential words in the world
* The one method that gets customers responding every time
* How to break out of the price competition game
* The UPOD strategy
* And 4 more ways to instantly make your business and industry leader

Mike Michalowicz is the entrepreneur behind 3 multi-million dollar companies and the author of The Toilet Paper Entrepreneur. With a popular website by the same name, he is a globally recognized entrepreneurial advocate.  Mike is a small business columnist for the Wall Street Journal, and hosts the business make-over segment on MSNBC's Your Business. To learn more about Mike and get access to a treasure trove of entrepreneurial tips, tricks and insights, visit www.ToiletPaperEntrepreneur.com.