Donor Identity: Prospect Research

How well do you know the donors in your database? What you don’t know may be standing in the way of cultivating these donors and securing major gifts.  If you don’t have a dedicated research position in your fund development department what can you do to start the process in a way that is strategic, manageable and leads to greater donor engagement?

Join us for a compelling presentation on Prospect Research. Learn the essential elements of prospect research and the data analysis that helps an organization learn more about existing donors. Examine the tools, techniques, and sources, that result in credible donor intelligence and the ability to understand a donor’s gift capacity, propensity for charitable giving and possible connector relationships. 

Discover how prospect research can be more accessible to you and how you can begin the process independently and in conjunction with research practitioners or fund development consultants. Learn how solid prospect research and donor cultivation strategies can increase your organization’s charitable revenue. 

Featured Panelists:

• Sarah Bernstein, President, APRA Wisconsin Chapter
  Director, Research & Prospect Management
  University Advancement - Marquette University
• Shawn Perrin, CFRE
  Principal
  Vision First, LLC
  

Schedule of Events

7:30 - 8:00 AM            Registration & Networking
7:30 AM                      Breakfast Buffet
8:00 AM                      Special Chapter Meeting
8:15 AM                      Presentation

AFP Members:  $25 (if registered by March 9)
Non Members: $45 (if registered by March 9)
Price increases $5 after March 9.  In order to receive a refund, cancellation must be given by March 12.